This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Starbucks Taikoo Li Sanlitun 'eclectic Chic' 24-hour Store (Photo: Business Wire)

Stocks in this article: SBUX

Starbucks Coffee Company (NASDAQ: SBUX) today opened two flagship stores in China featuring new, bold design concepts to delight customers with an elevated Starbucks Experience. Starbucks China unveiled a ‘coffee tribute’ store at the prestigious Kerry Center in Beijing celebrating Starbucks coffee heritage and leadership, as well as an ‘eclectic chic’ 24-hour store in the heart of the cosmopolitan Taikoo Li Sanlitun district of Beijing that is symbolic of the energetic pulse of modern China.

Starbucks partners at the Starbucks Kerry Center 'coffee tribute' store (Photo: Business Wire)

Starbucks partners at the Starbucks Kerry Center 'coffee tribute' store (Photo: Business Wire)

“We are very proud of these two new iconic flagship stores in China. The new stores celebrate the unique place that coffee has in the daily lives of Chinese customers, and are a reflection of our near 15-year journey in China since we opened our first store in Beijing in 1999,” said John Culver, Starbucks Group President, China and Asia Pacific, Channel Development and Emerging Brands. “These new stores reflect our commitment to consistently elevate the Starbucks Experience while achieving the balance between representing our 42-year coffee heritage and China’s modern lifestyle.”

The new flagship stores in China were designed by members of the in-house Starbucks Global Design team and the local Starbucks China Design Studio, one of eighteen international design offices worldwide. This close collaboration between the global and local teams has ensured the stores reflect Starbucks passion for coffee; sharing Starbucks coffee knowledge and culture with Chinese customers, while paying deep respect to the coffee culture and tradition in China.

As a ‘coffee tribute’ store, the Kerry Center flagship store is a two-story design, built with coffee bars on both the lower and upper levels. The upper bar houses ‘The Starbucks Coffee Workshop,’ which invites customers to experience and discover Starbucks® unique coffees, celebrated by origin, while enjoying the finest hand-crafted espresso-beverages made by Starbucks highly trained baristas, certified as part of the Black Apron™ program and denoted by the signature black aprons. This unique store also features locally-relevant design elements, by local artists, to bring-to-life the Starbucks bean-to-cup journey and coffee heritage. Both the lower and upper level bars are carved and inked with visual images telling the story of how coffee beans are grown, sourced and processed, executed through a creative and modern interpretation of Chinese brush painting. Contemporary furniture combined with locally sourced artifacts, such as mooncake molds and repurposed Chinese blue ceramics, together with beautiful accent lighting and art, deliver an unparalleled Starbucks Experience that is distinctive to the Capital’s rich culture and traditions.

Reflecting the energy of a 24-hour store in one of the most current and cosmopolitan lifestyle sites in China, the bold design of the Taikoo Li Sanlitun store welcomes customers who want their coffee on-the-go in this fast-moving, energetic site, and embraces customers who want a respite to connect with friends while enjoying a refreshing beverage. The ceiling-to-floor glass windows at the store present a view of the site’s courtyard, a meeting point of China’s young and cosmopolitan people, and the window side bar and patio seats allow customers to enjoy the ever-changing view of the outdoor scape, drawing upon the energetic pulse of the crowd. On the weekend, live music fills the second floor of the store, called ‘Club 1971,’ in honor of the year that Starbucks was founded; bringing people together and giving aspiring musicians a stage to showcase their talent.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs