Today Aloft Hotels, the must-have brand for the next generation of traveler from Starwood Hotels & Resorts, and NYLON Magazine have announced this year’s winner of the fourth annual Project Aloft Star competition, MY BODY. After being hand-selected from an entry pool of 122 artists to make the top five, MY BODY impressed music fans, Aloft music insiders & Nylon Magazine’s music team, crowning them this year’s Project Aloft Star. Winning the competition, MY BODY receives a meeting with NYLON Records, the opportunity to be a Spotlight artist in the Live at Aloft Hotels music series and an inclusion in the 2013 Aloft print and digital campaign.
MY BODY was founded in 2012 when band members Darren Bridenbeck and Jordan Bagnall came together over a shared desire to create a new sound and the band was born. Backed by a live band, MY BODY gained momentum on the Portland music scene opening for bands including How to Dress Well, Pure Bathing Culture and Wild Ones before relocating to Brooklyn, NY in 2012, where they reformed as a synth-pop two-piece.
"We're very proud and excited to have been chosen as the winner of the Project Aloft Star contest,” said Darren Bridenbeck, MY BODY. “The opportunity to play as a spotlight artist at Aloft Hotels nationwide is a great way to expand our fan base.”
“Our annual Project Aloft Star competition is a terrific complement to Aloft’s live music programming, which helps us to discover new talent,” said Paige Francis, vice president of Starwood Global Specialty Brands. “Last year’s winner HITS has had a tremendous year since winning and Aloft fans and travelers continue to turn to Aloft to hear great emerging artists play live at our hotels.”
"Both music and travel are key components of the NYLON world, and we're always searching for the best artists and destinations to share with our audience," says Marvin Scott Jarrett, NYLON's editor in chief. "The Live at Aloft Hotels program is a great way to make travel more dynamic, and MY BODY is an exciting addition to the lineup."