But at the same time, without effective supply chains and efficient management, all that hard, innovative work can be undone quite quickly -- especially when earnings season rolls around.
Apple still has Jonathan Ive, who is a creative genius and who will keep Apple's innovative edge the same way that Cook will keep the company's grip on tight efficiency in order.
Jobs had described Ive as his "spiritual partner" at Apple and many times took his ideas and ran with them -- something that drove Ive crazy. That was made clear in Walter Isaacson's biography on Jobs. I'm not saying that to take away anything from Jobs, I'm just saying that Ive is a talented man, who will keep packing the lightning in the bottle, so to say.
Apple is fine. Its products are great, the cash keeps pouring in and new products are just around the corner. It didn't bow to investors' wishes and take the cheap way out with its products.
Instead, it continues to produce premium products, with premium price tags. Eventually, the market share will come and so will new products. More tech companies will start copying those, too, but Apple just needs some time. Have patience and you will be rewarded.
At the time of publication, the author was long Apple.
-- Written by Bret Kenwell in Petoskey, Mich.