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TheStreet Open House

"We Heard You": Bell Cutting Rates On Popular Consumer US Roaming Plans By 50%

Bell committed to reducing the cost of international mobile roaming

MONTREAL, Sept. 16, 2013 /CNW Telbec/ - Bell today announced it is reducing the prices of its most popular consumer rate plans for United States mobile data, voice and text roaming by 50%, part of the company's focus on lowering costs for customers who use their mobile phones while travelling outside Canada.

"During the summer, Canadians told the federal government that they support wireless competition and strongly believe the wireless rules should be the same for all carriers, Canadian or international. But Canadians also told us that they want to use their smartphones a lot when they travel, and they want the price to come down. We heard you and today Bell is cutting in half the cost of mobile roaming where Canadians travel the most: the USA," said Wade Oosterman, President of Bell Mobility. "We're starting with the most popular destination, and Bell is committed to working with our global telecom partners to further reduce international roaming costs for our customers."

Effective tomorrow, these US roaming cost reductions benefit both existing Bell customers and new customers. You can sign up before you travel, but Bell also texts customers who take their phones to the US to let them know they can easily sign up for a low-cost US travel plan while on the go. When traveling in the US, customers can choose the plans from Bell self serve on their smartphones or by calling 1-800-667-ROAM (7626). To learn more, please visit Bell.ca/Travel.

$25 US 30-day Travel Bundle Formerly $50, the all-in-one $25 US Travel Bundle includes 50 Megabytes (MB) of Internet and other data, 50 anytime minutes for calls within the US or back to Canada, and unlimited incoming and 200 sent text messages. Additional data is 50 cents per MB, additional calling 25 cents per minute, and additional sent texts 15 cents per message.

$20 US 30-day Travel Add-ons US Travel Add-ons give customers the option of taking just 1 or 2 mobile services and in large quantities. Formerly $40 each, the 3 US Travel Add-ons offer big buckets of data, voice or texting for just $20 each: 100 MB of data, or 100 minutes of voice calling, or unlimited incoming and sent texts. Extra usage is 20 cents per MB on the data plan and 20 cents per minute for voice calls.

"Canadians enjoy some of the most advanced mobile networks in the world. Our domestic pricing is comparable with developed countries worldwide, and generally lower than major US carriers. As a result, we see Canadians using smartphones and mobile data like never before," said Mr. Oosterman. "But it was also very clear that Canadians are unhappy with how much it costs to use their phones a lot when they travel abroad. We're grateful that Canadians listened to us this summer, and we also listened to you: You said cut the cost of roaming and we're making a big start."

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