NEW YORK ( TheStreet) -- People no longer consider smartphones as anything special, not at least from a historical perspective on technology. Automobiles, Radios, TVs, cellphones, and now smart phones are becoming commodity items. It's absurd and short sighted to think anything has changed in the lifecycle of new products.
What once was for only the rich and privileged are available
for everyone. It's one of the hallmarks of a capitalistic society, which goods and services are constantly made better, faster, cheaper.
Sure, occasionally companies forget that in order to serve consumers they need to provide the best value for the dollar. Take
, for example. BlackBerry misjudged the market and didn't provide color screens reportedly because the leadership didn't think it was needed to read email.
It appears there is much to do about nothing when it comes to
(AAPL - Get Report)
selling products at
, as if the evolutionary product train is about to stop permanently at the smartphone station.
Tim Cook is a smart man, a genius, if you ask me. He surely understands not only brand life spans, but product lifespans -- like all of technology, after the honeymoon of shock and awe are over, it's a race to the bottom, albeit with quality and price segregation. Clearly smartphones aren't "special" anymore.
Selling to Wal-Mart is hardly new for Apple anyway. The Sam's club near me has sold iPhones in competition with the Apple store for well over a year now.
also has a full range of Apple products.
There is zero difference between buying a product at Best Buy and Wal-Mart. With the proliferation of part-time jobs, it wouldn't surprise me in the least that one could buy an iPhone at Best Buy in the morning and another at Wal-Mart later in the day and have the same person working two jobs ringing up the sale.
The alternative is to allow
to divide the sales from the largest retailer in North America (the most profitable market), leaving Apple to risk losing critical mass and sales of Apps.