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Sprint Named To Dow Jones Sustainability Index North America

For the third consecutive year, Sprint (NYSE: S) has been named to the Dow Jones Sustainability Index (DJSI) North America – which tracks the corporate sustainability performance of the top 20 percent of the 600 largest companies by industry in the United States and Canada.

Sprint was named a leader in the Telecommunication Services sector, with particularly high marks for its efforts in the categories of innovation management, privacy protection, supply chain management and human capital development – where Sprint earned the highest possible score.

“The Dow Jones Sustainability Index has become an important reference point in sustainability investing,” said Brad Hampton, vice president of investor relations at Sprint. “As a leader in corporate sustainability, we understand how economic, environmental and social growth impacts our industry and why it remains a critical component to how we do business.”

Sprint’s innovation focus in 2012 was evident in the carrier’s high marks in the category. Last year Sprint launched a mobile application bundle called Sprint Guardian that makes it easy for parents to manage how their children use their mobile phone and gives them the tools they need to protect their wireless devices from theft, loss and malware. Sprint was the first carrier to develop multiple applications in a single download through Sprint ID, to meet the needs of the hard of hearing and visually impaired communities. Acting as a “local” innovation catalyst, Sprint also continues to support a growing entrepreneurial community and has developed a technology start-up ecosystem in Kansas City, where the company’s headquarters are located nearby.

In the area of privacy protection, Sprint was the first U.S. telecommunications carrier to launch an opt-in, interest-based advertising program based on transparent data use and privacy choice in addition to delivering optimal value to customers. The program’s design was assisted by input from privacy groups including the Center for Democracy & Technology and the Future of Privacy Forum, and was independently certified by TRUSTe.

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