Editor's Note: This article was originally published at 6:55 a.m. on Real Money on Sept. 13. To see Jim Cramer's latest commentary as it's published, sign up for a free trial of Real Money.
NEW YORK ( Real Money) -- The Twitter deal will be a circus. Everyone will want some. All I ask is that the people who run the deal not screw the public. Can that be done? Can they make it so it isn't Facebook (FB)? So it is not Groupon (GRPN)? Can they do it so there are winners all around?
These are my first thoughts about a company that I admire and use around the clock -- literally around the clock given my insane nonsleeping habits.
As my friend Jon Steinberg, the COO of Buzzfeed, said on a fortuitous booking on "Mad Money", Twitter is the train tracks for the new media, it is what all of the news and the ads and the social commentary run on. It is what advertisers want as much as they want Facebook.Now Twitter's filing early. We don't know much about the company yet. But we do know this. There is a price for everything, and the price for social media has been wrong pretty much every time. Even with the best deals there has been a better price than the opening price on the deal about 90% of the time, although rarely do you get one where the price is below where the deal actually came. Steinberg said tonight we're all guessing about what Twitter's worth. I agree. I had it pegged at $20 billion though. Why $20 billion? Because if it were much less than that I believe the company would have been bought already by someone else. That's the only back of the envelope calculation I want to make. One more point: Apple (AAPL), it is still not too late to buy Twitter. $20 billion's a rounding error. Force the error. Random musings: Congrats to our own Rocco, who will be on "Squawk Box" this morning talking Twitter. Still liking that call about Mercadolibre (MELI) by Herb but disagree in criticisms of Ulta Salon (ULTA). At the time of publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, was long AAPL and FB.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV