IBC 2013: Stand 2.B50 — DTS, Inc. (NASDAQ: DTSI), a pioneer in next-generation ultra high-definition audio solutions and audio enhancement technologies, today announced that Bouygues Telecom of France will now be offering DTS 5.1 surround sound on Bouygues Telecom Bbox Sensation’s video on-demand (VOD) service. Delivering the ultimate on-demand entertainment experience to Bouygues Telecom’s IPTV, cable and fibre customers, DTS 5.1 surround sound, powered by DTS’ advanced Neural UpMix™ solution, enables an immersive HD-quality audio experience that equals the visual clarity of HD video.
“Through this collaboration, our catalog of DTS-encoded Bbox VOD movies will be able to be enjoyed by our customers in immersive 5.1 surround sound directly in their living rooms,” said Franck Abihssira, vice president broadband access, contents and services, at Bouygues Telecom. “This is the first time customers of a VOD service in France will have access to outstanding surround sound technology from the same company that delivers HD-quality audio on Blu-ray™ movies. We are excited to begin offering this premiere audio technology to our customers later this month.”
The DTS 5.1 surround sound experience from Bouygues Telecom’s Bbox Sensation VOD service is made possible by DTS Neural UpMix — a groundbreaking plug-in designed for post-production and audio mixing. Neural UpMix enables the delivery of DTS 5.1 surround sound through a conventional two-channel infrastructure, ensuring that customers receive the best possible experience from their television configurations, regardless of broadband connection bandwidth (FTTH, FTTLA, and DSL).
“With the growth in on-demand viewing, DTS is working with multiple partners in the end-to-end ecosystem to deliver the best possible audio to Bouygues Telecom customers,” said Alan Delaney, senior director, sales EMEA at DTS. “DTS has worked with a number of labs and content distributors to integrate our 5.1 surround sound solutions into their content — providing consumers with a highly compelling audio experience.”