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Intelsat, BT And Ericsson To Bring Live Rugby To IBC2013 In True 4K Ultra High Definition Format

Intelsat S.A. (NYSE: I), the world’s leading provider of satellite services, along with partners BT Group Plc, Ericsson (NASDAQ: ERIC), Sony and Newtec, will demonstrate a true 4K Ultra High Definition Television (4K UHDTV), end-to-end video transmission over satellite to the RAI Convention Center in Amsterdam during IBC2013. This milestone will mark the first time a full multi-camera production of a sports event has been captured in 4K UHDTV and transmitted live internationally via satellite and fiber. The demo will take place on Sept. 15, from 3 p.m. to 5 p.m. (Central European Summer Time) at the Intelsat stand (1.C71).

To make the transmission possible, BT will capture a premier league rugby match in London using three 4K UHDTV Sony cameras and mixers. The Ericsson AVP 2000 Contribution Encoders and RX8200 Advanced Modular Receivers, capable of 4K UHDTV operations as well as standard- and high-definition contribution, will encode and decode the four 3G-SDI feeds in real time. The demo will also take advantage of MPEG-4 AVC compression technology.

After the encoding process, the signal will be transmitted as a 100 Mbps video by BT’s outside broadcast unit over the BT Global Media Network to Intelsat, via the Intelsat point of presence at BT Telehouse West in London. The signal will be carried on the IntelsatOne terrestrial network to Intelsat’s teleport in Germany, where it will be uplinked to Intelsat 1W, Intelsat’s leading cable and DTH video neighborhood in Europe, using Newtec equipment. The resulting 4:2:2, 10-bit, 4K UHDTV signal at 60 frames per second will be displayed in the Intelsat, Ericsson and Sony booths at IBC2013, allowing attendees to view the rugby match live.

“4K UHDTV video programming represents an opportunity for our programmer customers to offer compelling, differentiated content to viewers around the world,” said Peter Ostapiuk, Intelsat’s vice president of media product management. “The powerful Intelsat 1W satellite is uniquely positioned to bring such attractive content to the millions of cable and DTH viewers served by our leading European video neighborhood. Intelsat’s demonstration of this technology emphasizes that satellite is, and will continue to be, a critical part of the global media distribution infrastructure, and underscores the importance of having a fully integrated terrestrial network such as IntelsatOne.”

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