That becomes a family affair and right now it is a family affair. Annie's always running around with the kids in the brewery. My little boy Watou comes in on the weekends with me and helps me stock the keg cooler and do gravities. He loves to grab a beaker or a test tube or hydrometer or hold the hose for a minute just to be a part of it. It truly is Pfriem because of our commitment to the beer and Pfriem because of our commitment to our family and our employees.
One of the better side notes of the Pfriem story is the origin of you son Watou's name. Can you explain how that came to be and the role beer played in it?
We're very passionate and we like to name our kids after things we are passionate about.
Our daughter was named after Mount Sahale in the North Cascades, which was the first mountain that Annie and I summited together and skied down at sunset on a brilliant spring day. With Mr. Watou ...
First, we both thought Sahale was a beautiful name, but I'll tell the woman's side of it. You don't tell the man you're dating that you just thought of a name for your daughter. Josh was in the same realm, where he wasn't going to tell this woman he was dating the name he just thought of for our daughter.
When we got married and decided it was OK to start talking about children's names, we both kind of, at the same time, said "What would you think about Sahale for a girl?"
Likewise for Watou. He was named after a pretty epic and monumental event in our lives.
In 2008, we had an awesome opportunity to not only travel the whole country of Belgium on our bikes, but we were able to stay and study with brewers and brewmasters along the way. It was a pretty pivotal trip in my life as a brewer and where we're at here today with Pfriem.
To be over in such a nostalgic beer country, there's such a deep, rich heritage and culture that is built into the day-to-day life that surrounds beer -- from the craftsmen and the quality to how much food, beer and family are all just one and part of the natural way things function for generations.