This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

How the Pfriems Built a Real Family Brewery

That becomes a family affair and right now it is a family affair. Annie's always running around with the kids in the brewery. My little boy Watou comes in on the weekends with me and helps me stock the keg cooler and do gravities. He loves to grab a beaker or a test tube or hydrometer or hold the hose for a minute just to be a part of it. It truly is Pfriem because of our commitment to the beer and Pfriem because of our commitment to our family and our employees.

One of the better side notes of the Pfriem story is the origin of you son Watou's name. Can you explain how that came to be and the role beer played in it?

Josh Pfriem: We're very passionate and we like to name our kids after things we are passionate about.

Our daughter was named after Mount Sahale in the North Cascades, which was the first mountain that Annie and I summited together and skied down at sunset on a brilliant spring day. With Mr. Watou ...

Annie Pfriem: First, we both thought Sahale was a beautiful name, but I'll tell the woman's side of it. You don't tell the man you're dating that you just thought of a name for your daughter. Josh was in the same realm, where he wasn't going to tell this woman he was dating the name he just thought of for our daughter.

When we got married and decided it was OK to start talking about children's names, we both kind of, at the same time, said "What would you think about Sahale for a girl?"

Josh Pfriem: Likewise for Watou. He was named after a pretty epic and monumental event in our lives.

In 2008, we had an awesome opportunity to not only travel the whole country of Belgium on our bikes, but we were able to stay and study with brewers and brewmasters along the way. It was a pretty pivotal trip in my life as a brewer and where we're at here today with Pfriem.

To be over in such a nostalgic beer country, there's such a deep, rich heritage and culture that is built into the day-to-day life that surrounds beer -- from the craftsmen and the quality to how much food, beer and family are all just one and part of the natural way things function for generations.
7 of 8

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $92.48 -0.82%
FB $118.66 0.72%
GOOG $706.99 0.79%
TSLA $212.35 0.39%
YHOO $36.86 -0.22%


Chart of I:DJI
DOW 17,646.16 -14.55 -0.08%
S&P 500 2,046.02 -4.61 -0.22%
NASDAQ 4,700.6070 -16.4870 -0.35%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs