This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

NUVOtv Delivers Highest Hispanic Comp Among English-Language Networks

LOS ANGELES, Sept. 12, 2013 /PRNewswire/ --  NUVOtv, the first and only English-language network created for Modern Latinos, announced today that NUVOtv is delivering the highest Hispanic audience composition, ranking as the #1 English-language network, in key prime and late fringe dayparts.

During the network's premiere weekend, NUVOtv original shows - Jennifer Lopez: Her Life. Her Journey., A Step Away, House of Joy, Mario Lopez: One-on-One and The Anjelah Johnson Homecoming Special, ranked #1 in their time periods with Hispanic audience comps, with original series delivering between 70% and 94%. "The launch of NUVOtv's new slate of  programming was a big success for the network, but more significant was the Hispanic comp of the audience tuning in," said Michael Schwimmer, CEO of NUVOtv. "For years we heard the doubts about whether – given their many viewing options - English-speaking Latinos really wanted culturally-relevant Latino themed content. Now the jury is in, and we have real numbers. The network's high Hispanic audience comp proves that if you deliver high quality, culturally relevant programming for Latinos, and it's well marketed, then this important audience will respond by tuning in."

Schwimmer went on to add, "Cable and satellite operators, as well as  advertisers, who take a moment to understand the implications of our audience composition, will be thrilled to see that there is an exciting new strategy to reach high value Latino consumers, and marketers are not limited to relying upon the same old Spanish broadcast and cable network options."

About NUVOtvNUVOtv ( www.myNUVOtv.com) is the first and only English-language television network created for modern Latinos, embodying the spirit and multi-dimensional lifestyle of the modern Latino audience.In 2012, iconic superstar and entrepreneur Jennifer Lopez announced an exclusive creative, production and marketing partnership with NUVOtv to bolster the network's mission to deliver entertainment for the Modern Latino audience. Lopez and her production company, Nuyorican Productions, are collaborating closely with NUVOtv on all creative elements, including programming strategy, production and marketing. On May 15, 2013, Lopez was appointed Chief Creative Officer.

NUVOtv is currently available in more than 32 million homes nationwide with major distribution partners: AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FIOS. The network is widely available in the top Hispanic DMA's and most major US markets including Los Angeles, San Francisco, Miami, Chicago and New York.

Source: Nielsen L+SD, 1- Hispanic comp prime and late fringe = M-Su/6p- 3am, 7/18-8/25/13 (excludes kids nets). 2- #1 time period ranks = 7/18 Thu 8-9p (excludes kids/sports nets), 9-10p, 10-11p, 7/20 Sat 12m-1a, 1-2a. Hispanic comp 7/18-7/21/13 8p- 2am. 3-Total Day=M-Su/ 8am-4am; Prime=M-Su/ 6pm-12am.

SOURCE NUVOtv

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,024.06 +183.54 1.03%
S&P 500 2,108.29 +22.78 1.09%
NASDAQ 5,005.3910 +63.9670 1.29%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs