"The W3C has progressed this specification very quickly, and the IBM Marketing Network and Digital Marketing Optimization solution are set to embrace this emerging standard", said Todd Moore, Director of Interoperability and Partnerships at IBM , "By chairing this committee, IBM joined with other companies who understand that digital marketers desire flexibility, that only open standards can provide, to break through information silos and increase ROI from their marketing efforts."More information on the W3C Customer Experience Digital Data Community Group can be found at http://www.w3.org/community/custexpdata/
IBM Launches Digital Marketing Network In The Cloud To Help Companies Improve Marketing Performance In Real-Time
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