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IBM Launches Digital Marketing Network In The Cloud To Help Companies Improve Marketing Performance In Real-Time

"The W3C has progressed this specification very quickly, and the IBM Marketing Network and Digital Marketing Optimization solution are set to embrace this emerging standard", said Todd Moore, Director of Interoperability and Partnerships at IBM , "By chairing this committee, IBM joined with other companies who understand that digital marketers desire flexibility, that only open standards can provide, to break through information silos and increase ROI from their marketing efforts."

More information on the W3C Customer Experience Digital Data Community Group can be found at http://www.w3.org/community/custexpdata/

IBM's Smarter Commerce initiative features software and services that help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally-transformed marketplace. The initiative is driven by CMOs and other C-suite executives who are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfillment to secure greater customer loyalty and improve the customer experience. More information on Smarter Commerce can be found at www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/

IBM Cloud Solutions DeploymentIn the cloud, IBM clients can start small, deploy departmental solutions, or pursue enterprise wide projects. They have the flexibility to move from one delivery model to another, integration technologies to manage hybrid environments connecting on-premise and cloud solutions, and a full complement of high-value infrastructure and platform services to support the CIO's comprehensive cloud strategy. In the business-to-consumer industry, more than 60,000 users of IBM's online digital marketing tools sent more than 130 million emails per month to engage customers. For more information on IBM's cloud suites for the C-suite, please visit http://www.ibm.com/cloud-computing/us/en/saas-solutions-by-role.html

Contacts:

Amanda M. Carl  IBM Communications1 (914) 766-1362  amcarl@us.ibm.com

SOURCE IBM

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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