This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

IBM Launches Digital Marketing Network In The Cloud To Help Companies Improve Marketing Performance In Real-Time

Stocks in this article: IBM

IBM Digital Marketing Network customers now have integrated access to more than 100 solutions from certified partners in digital marketing areas such as: 

  • Ad Networks for making easier to buy targeted ad inventory from numerous sources. IBM Digital Digital Marketing Network partners include: Google,
  • Data Management Platforms for enabling the collection of audience intelligence towards better ad relevancy. IBM Digital Marketing Network partners include: BlueKai, x+1
  • Demand Side Platforms for buying digital advertising by managing multiple ad exchanges. IBM Digital Marketing Network partners include: The Trade Desk, Turn
  • Gamification, for engaging customers with game style sets of rewards. IBM Digital Marketing Network partners include: Badgeville
  • Privacy Management for helping companies and consumers manage data privacy preferences. IBM Digital Marketing Network partners include: Evidon
  • Search Marketing for marketing promotion via paid and organic search channels. IBM Digital Marketing Network partners include: Doubleclick Search, Marin Software
  • Social Engagement/Loyalty for managing customer engagement via social media or crowd sourced means. IBM Digital Marketing Network partners include: Bazaarvoice, CrowdTwist
  • Social Media Marketing for executing marketing via social media channels. IBM Digital Marketing Network partners include: Shoutlet
  • Voice of Customer for insight into customer experiences, wants and needs. IBM Digital Marketing Network partners include: OpinionLab

For a complete list of partners, click here.

"We continuously look for opportunities to enhance the digital marketing experience for our customers," said Craig Hayman, General Manager, Industry Solutions, IBM. "The IBM Digital Marketing Network eliminates the complexity and difficulty involved in placing third-party tags, enabling our clients to improve results and personalize the digital customer experience in real-time." 

More information on the IBM Marketing Network can be found at

More information on IBM Digital Marketing Optimization and the Digital Data Exchange (DDX) API powering the Marketing Network in real-time can be found at

IBM Spearheads New Marketing Standards EffortIn a related effort, IBM is chairing the drive to establish a new digital marketing industry standard for streamlined tag data management with the World Wide Web Consortium (W3C).

Joined by more than 80 participants from 45 industry leading companies such as Google and Adobe, the W3C issued a draft specification in July and plans to publish the final specification later this year. The specification will rally the industry around a single data model for data collection, resulting in accelerated on-boarding of new, relevant services, reduced IT burden in managing existing services and superior site performance.

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,672.60 -141.38 -0.79%
S&P 500 2,051.82 -11.33 -0.55%
NASDAQ 4,757.8790 +7.4820 0.16%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs