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IBM Launches Digital Marketing Network In The Cloud To Help Companies Improve Marketing Performance In Real-Time

Stocks in this article: IBM

ARMONK, N.Y., Sept. 12, 2013 /PRNewswire/ -- Today IBM (NYSE: IBM), joined by more than 100 business partners, launched the IBM Digital Marketing Network in the cloud to help chief marketing officers (CMOs) and their teams more quickly and easily integrate new marketing services to measure and improve their effectiveness in real-time.

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Part of IBM's Smarter Commerce initiative, the IBM Digital Marketing Network can syndicate real-time analytics to any marketing service such as Google Display Network, Doubleclick Search and Badgeville, to help marketers create a more consistent and compelling customer experience based on individual buyer behaviors. Creating a relevant experience is critical; the IBM 2013 State of Marketing Survey cites $83 billion in sales is lost each year due to poor, inconsistent customer experiences.  

This new network helps marketers improve customer engagement and responses. Clients can now monitor real-time activity throughout the network in customized dashboards for e-commerce and mobile, giving digital marketers the ability to view how their campaigns are performing across paid, earned and owned channels. This is particularly critical at a time when companies are driving double-digit growth in online ad sales for the past three consecutive years, topping $36.6 billion last year ( Interactive Advertising Bureau's Internet Advertising Revenue Report, 2012.), a provider of promotional business gifts, is using the IBM Digital Marketing Network service to manage real-time re-marketing campaigns to automatically re-engage customers with more relevant display ads and gain deeper insights to onsite behaviors.

According to Mark Pepin, Vice President, Global eCommerce, Myron,com, "IBM Digital Marketing Network gives the ability to have our business community independently implement and manage our digital marketing campaigns and has greatly empowered us to own the complete campaign experience from creation, implementation, monitoring and analysis,"  He continued, "This is essential for us when managing the many complex layers across our marketing channels and reduces the dependency on aligning multiple partners. It also improves the implementation time-lines of our digital efforts and we see the immediate impact and results."

The network uses a single "gold tag" approach to relay digital data across the cloud in real time to all relevant partner technologies. The IBM Digital Marketing Network is powered by IBM Digital Marketing Optimization, part of IBM's Cloud Suite for CMOs. The intuitive drag-and-drop interface tightly links these services together in as little as two clicks. This approach also eliminates the need to custom integrate each service and eases the burden of managing redundant tags that slow sites down.

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