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Betty Crocker® And Hershey's® Launch - A Sweet For Every Style

Mix and match the products to make your own creation. Bake up a batch of cookies on a rainy day and put a smile on someone's face, or share a little cupcake sweetness to celebrate a special event. Put together a little care package of cookies and cupcakes for a relative or friend and share the goodness. For a fun and festive birthday celebration, create a tower of cupcakes with different flavored frostings and cookies surrounding the base. When entertaining a crowd, put together a dessert tray with samples of different recipes for guests to pick their favorites to try.

Facebook Fan Inspired Recipes

Last spring, the team invited Facebook fans into the Betty Crocker kitchens to test the products before launching. The feedback was very positive according to Pippin. "In fact, our Facebook fans not only baked up the new products, but also went a step further to provide recipe ideas using the different flavors."

Surprise the kids and adults with Secret Center Chocolate Cake Pops. Nothing is better than biting into a candy-coated peanut butter and chocolate cake pop—then to find it filled with a chocolate-covered peanut butter cup.

For more recipes ideas and tips, visit

About Betty Crocker

Since her creation in 1921, Betty Crocker has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print, and now online, this cultural icon has rightfully earned her reputation as the "Original First Lady of Food."  Minneapolis is the home of the Betty Crocker Kitchens, where a team of culinary experts develop food ideas that combine trends with consumer needs. is one of the top websites in the food category. Betty Crocker's Facebook community has over 1.75 million fans that enjoy interacting with the brand, and millions have downloaded Betty Crocker's mobile app. Betty Crocker branded products garner more than $1 billion in sales annually. For more information, visit

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of nearly $6 billion, Hershey offers confectionery products under more than 25 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark and Hershey's Extra Dark, Kit Kat, Twizzlers, and Ice Breakers. Hershey also is a leader in the premium and artisan chocolate segments, with such brands as Scharffen Berger and Dagoba, offered through the Artisan Confections Company, a wholly owned subsidiary. The company is focused on growing its presence in key international markets such as China and Mexico while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

SOURCE General Mills, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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