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Betty Crocker® And Hershey's® Launch - A Sweet For Every Style

MINNEAPOLIS, Sept. 12, 2013 /PRNewswire/ -- Just when you thought Betty couldn't get any sweeter, she has made life even more delicious with a dozen new baking products launched under a partnership with the Hershey Company.

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The new lineup offers 'A Sweet for Every Style' whether you're a Choc Star or a Peanut Butta Lova , Betty Crocker and Hershey fans will get to experience a new line of cookie mixes, cupcake mixes and frostings made with the iconic flavors consumers know and love, including Hershey's®, Reese's® and Almond Joy®.

"We are very excited about our continued partnership and the launch of all these new flavors," said Jared Pippin, Betty Crocker associate marketing manager. "Our consumers love the new combinations and that we have created a sweet to match the style, including favorites such as s'mores, Cookies 'n' Creme, and Reese's."

The line includes three new cupcake mixes—Betty Crocker Hershey's Chocolate, Betty Crocker Hershey's s'mores, and Betty Crocker Reese's Peanut Butter & Chocolate. They are available in 15.4-oz package and have a suggested retail price of $2.79.

Also included are three new cookie mixes—Betty Crocker Hershey's Chocolate Chunk, Betty Crocker Hershey's Cookies'n'Creme and Betty Crocker Reese's Peanut Butter & Chocolate Chunk. They are available in 12.5-oz package with a suggested retail price of $2.59.

Rounding out the line are six new premium frostings—Betty Crocker Hershey's Milk Chocolate, Special Dark™, Chocolate Caramel; and s'mores and Cookies'n'Creme with sprinkles; and Betty Crocker Peter Paul™ Almond Joy™. These all come in a 16-ounce tub and have a suggested retail price of $2.59.

Recipe and Celebration ideas

"Moms are always looking for creative ideas and activities to do with their kids that are convenient, fun and engaging," said Pippin.

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