This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Baskin-Robbins Launches "The Big Thaw" Contest, Inviting Fans To Vote To Bring Back Their Favorite Ice Cream Flavor From The "Deep Freeze"

CANTON, Mass., Sept. 12, 2013 /PRNewswire/ --  Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced the launch of "The Big Thaw" online voting contest, which gives fans the chance to bring back one of their favorite flavors from a selection of 31 retired Baskin-Robbins ice cream creations from the brand's famous "Deep Freeze." Beginning today and continuing through October 10, fans can visit the Baskin-Robbins Facebook page to vote for their favorite classic ice cream flavor. The winning flavor will be brought back from the "Deep Freeze" and will be available for a limited time in 2014 in ready-made quarts at participating shops nationwide. All fans who vote in the contest will receive a coupon for a Buy One Cone, Get One Free coupon.*


Guests can choose from some of Baskin-Robbins's most popular retired flavors, including:
  • Apple Pie a la Mode (Originally launched in 2006) - Vanilla ice cream mixed with real apples, crunchy pie crust and a caramel cinnamon cr┬Ćeme ribbon that will satisfy the sweet-tooth of pie lovers everywhere.
  • Boston Cream Pie (Originally launched in 1973) - Custard-flavored ice cream with bits of cake, OREO ® cookie pieces, and a chocolate ribbon honors its hometown, Boston, Massachusetts.
  • Fluffernut (Originally launched in 1972) - This peanut butter-flavored ice cream with crushed peanuts and a marshmallow ribbon is a delicious and decadent treat.
  • French Toast (Originally launched in 2011) - Toss out the knife and fork, this French Toast only needs a spoon!  Scrumptious French Toast-flavored ice cream with gooey maple bread pudding.
  • Key Lime Pie (Originally launched in 1972) - This flavor features white chocolate ice cream swirled with a key lime ribbon and key lime cheesecake pieces.
  • Lunar Cheesecake (Originally launched in 1969) - Originally introduced in 1969 to commemorate the first spaceflight to land on the moon, this flavor is out of this world with a green and white cheesecake ice cream base loaded with cheesecake pieces combined with a graham cracker ribbon.
  • Root Beer Float (Originally launched in 2004) - Refreshing root beer sorbet combined with vanilla ice cream.

"'The Big Thaw' allows us to engage with our fans in a fun and interactive way and gives them the chance to revisit and reminisce about some of their all-time favorite Baskin-Robbins ice cream flavors," said Dan Wheeler, Vice President of U.S. Brand and Field Marketing for Baskin-Robbins. "There was a tremendous response to our first 'Big Thaw' contest back in 2011, and we're excited to see what flavor our guests vote to bring back from our 'Deep Freeze'  this time around to enjoy with their family and friends."

The Baskin-Robbins flavor library currently holds more than 1,300 notable ice cream flavor creations from the brand's 68-year history. With more than 7,000 locations in nearly 50 countries, Baskin-Robbins continues to deliver new and delicious flavors to delight the taste buds of ice cream lovers around the world.  As ice cream trends change to reflect consumers' cravings for new and popular ingredients, flavors are retired to the "Deep Freeze" to make room for new creations.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs