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TheStreet Open House

SodaStream To Preview A New Soda Maker, SodaStream Play, At London Design Festival, September 19-22, 2013

AIRPORT CITY, Israel, Sept. 12, 2013 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA), a leading manufacturer of home beverage carbonation systems, today announced that SodaStream Play, designed by Yves Behar, the world-renowned designer and social entrepreneur will make its debut at designjunction during the upcoming London Design Festival from September 19-22.

(Photo:  http://photos.prnewswire.com/prnh/20130912/NY78753-a )(Photo:  http://photos.prnewswire.com/prnh/20130912/NY78753-b )(Photo:  http://photos.prnewswire.com/prnh/20130912/NY78753-c )(Logo:  http://photos.prnewswire.com/prnh/20121107/NY07412LOGO)

Adopting the concept of "play it your way," the new SodaStream Play will be available in six fresh, strong colors and is the first soda maker in the world that can be color-customized to fit the preferred design choice or kitchen interior of the consumer.

Behar's design re-examines the interface, shape and material selection of the SodaStream system, redefining the way it is used. The simple shape of the Play soda maker expresses the efficiency of the system while making a strong design statement in the kitchen. As an innovative new feature, the refined mechanics of the machine allow the high-gloss slider column to automatically return to the original position after being pressed, simplifying the process of carbonation. The matte texture and contrasting color of the column and base add a light-hearted, playful feel, and the carbonating bottle easily locks into place with a single-push motion. The Play will work with either the 60L or 130L CO2 cylinder, providing even greater user flexibility.

Yves Behar explains, "SodaStream has always been about 'fresh, just in time' soda and sparkling water.  I wanted this new, affordable design to reflect the contemporary idea of creating things yourself.  Play is minimal by design and simple to use, while the six bright colors are interchangeable and create personalization for the consumer."

"After a very successful collaboration with Yves on the award-winning Source soda maker, we have decided to partner once again to create Play," stated Daniel Birnbaum, CEO of SodaStream.  "This new soda maker maintains the design language of the Source family, yet has a clear identity, with a price point that will appeal to a larger segment of the market.  Customization is a key part of our product portfolio ethos; the ability to mix-and-match the heads and columns of the Play with different colors reflects the empowering choice we provide consumers to decide how fizzy and how much flavor they desire.  We understand that people want a product that is fun yet can fit within the aesthetic of their living space. Play allows you to do just this."

SodaStream Play will be available in stores in Spring 2014.

As part of the installation at designjunction during London Design Festival, SodaStream is also proud to launch a new carbonating bottle designed by Yves Behar.  

The new bottle was created to accompany SodaStream Play and Behar's already iconic SodaStream Source home soda maker, which was launched in 2012.

The fresh design, inspired by the single water drop motif, is available in three colors for the base and cap: black, chrome and white. The drop motif also features in the surface pattern of the Source and Play machines, creating a sense of fluidity and modernity. Combining a sculptured design with functionality, the clean, monolithic shape of the reusable bottle expresses the special emphasis on sustainability while retaining the minimalistic approach of the Source collection. The new bottle will come in a one-liter as well as a half-liter "to-go" version, for consumers to enjoy both in and out of the home.

Mr. Birnbaum notes, "When designing the SodaStream carbonating bottle, we challenged ourselves to create a completely new, BPA-free plastic bottle that actually looks beautiful on both the kitchen counter and dining room table, and maintains the integrity of our sustainability message.  The result is an iconic, elegant accessory that is reusable thousands of times to help reduce the waste caused by conventional soda bottles and cans."

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