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TheStreet Open House

Ericsson Deploys World's Largest Operator CDN For Rostelecom

Stocks in this article: ERIC

STOCKHOLM, Sweden, Sept. 12, 2013 (GLOBE NEWSWIRE) --

  * Rostelecom tackles increasing video network traffic with operator content
    delivery network
  * New network is the largest of its kind with content servers located in 30
    major Russian cities
  * The Ericsson solution enables Rostelecom to create sustainable business with
    over-the-top service providers
Rostelecom, Russia's largest telecoms operator and leader in the country's
broadband and pay TV markets, has deployed the world's largest operator content
delivery network (CDN) - thanks to a solution developed and integrated by
Ericsson (NASDAQ: ERIC). The CDN design and integration is ground-breaking in
terms of both capability and geographic span, with content servers located in
30 major cities across all federal districts of Russia. In addition, the network
has a capacity of more than 1 terabit per second serving Rostelecom's 9.5
million broadband customers, from a total base of 28 million subscribers.
Through this pioneering deployment, Rostelecom is addressing the escalating rise
in network traffic, the global consumer uptake of online video, and the growing
popularity of over-the-top (OTT) services, such as those provided by online
movie firms. The new network will enable Russian consumers to enjoy higher video
quality and a better user experience with diminished load time and buffering
thanks to reduced network latency and increased throughput. This ability to
guarantee high-quality content at maximum speeds gives Rostelecom a significant
competitive edge.
Olga Rumyantseva, Rostelecom Executive Director and Director for Corporate and
Government Segments, says: "With competition between content providers at an
all-time high, quality and speed of delivery to consumers has become a critical
differentiator. Our ground-breaking CDN will ensure we can quickly reach
consumers with the best quality - including HD and 3D formats - without delays
or interruptions. This guaranteed quality of experience is especially important
to content providers who want to ensure customer satisfaction and foster brand
loyalty."
Ericsson's award-winning Media Delivery Network solution is at the heart of the
new system, enabling Rostelecom to optimize content delivery across Russia
though the strategic distribution of multi-service edge servers, which bring
content closer to the end user. The solution enables the operator to forge new,
more sustainable business models with content providers and to more fully
leverage the value of its network in the expanding media world. With a unique
single-platform approach to policy control, routing and caching of all content
types, the CDN also allows operators ultimate network efficiency and saves
bandwidth, footprint, and operational costs.
Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson, says:
"It's clear that consumer demand for internet content - especially video - will
only continue to grow, and it is the network operators who make that experience
possible. Rostelecom is building new video business models on our Media Delivery
Network solution and that's a strong validation of how we are transforming the
operator CDN market. Our solution is designed to scale with, reduce costs of,
and monetize this rapid growth in network traffic, enabling operators to truly
thrive in this changing media landscape. I'm excited about the opportunities
Rostelecom will have, with one of the first deployments of this kind, to extract
the value of its network and offer an exceptional service to both consumers and
content owners."
NOTES TO EDITORS
Rostelecom case study video and article
IBC press kit
Ericsson signs contracts for Rostelecom Mobile and Content Delivery Networks
Ericsson redefines the Operator CDN
Ericsson Media Delivery Network solution
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
TV is a new game, it's time to play:
www.ericsson.com/timetoplay
twitter.com/EricssonTV
Ericsson TV on Google+
Ericsson TV & Media Management on YouTube
www.ericsson.com/televisionary/

Ericsson is a world-leading provider of communications technology and services.
We are enabling the Networked Society with efficient real-time solutions that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.
Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
40 percent of the world's mobile traffic goes through Ericsson networks and we
support customers' networks servicing more than 2.5 billion subscriptions.
We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress

FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
Email: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
Email: investor.relations@ericsson.com

Ericsson deploys world’s largest operator CDN for Rostelecom: http://hugin.info/1061/R/1728892/577473.pdf

[HUG#1728892]

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