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Brooks GTS 13 (images Provided By Brooks Sports, Inc.)

Brooks Sports, Inc., a subsidiary of Berkshire Hathaway Inc. and a large manufacturer and marketer of running footwear and apparel, will implement PTC (Nasdaq: PMTC) Product Lifecycle Management (PLM) technology. The implementation will enable Brooks Sports to move to a single system to streamline product development, materials management and sourcing requirements.

Brooks GTS 13 (images provided by Brooks Sports, Inc.)

Brooks GTS 13 (images provided by Brooks Sports, Inc.)

Brooks Sports is experiencing rapid growth across its product lines. To accommodate this growth, Brooks Sports realized the need to redefine business processes and product development initiatives to deliver products to market faster. PTC PLM technology will enable the company to reduce cycle times through improved operational efficiency from initial concept to store delivery, ultimately improving overall profitability.

According to the IDC MarketScape: Worldwide Retail Product Life-Cycle Management (PLM) Applications 2012 Vendor Assessment report, “PTC has the largest share of the retail PLM market and generally makes the short list of large retailers looking specifically for apparel, footwear, and hard line PLM solutions.” The report continues, “PTC Windchill FlexPLM offers a broad set of out-of-the-box capabilities that cover merchandising and line planning, product development, sourcing, costing, quality, compliance, and supply chain.”

“Brooks Sports wanted to standardize on a footwear and apparel-specific PLM technology foundation to support our growth plans,” said David Bohan, president and chief operating officer, Brooks Sports, Inc. “We chose PTC Windchill FlexPLM because it will give us visibility early in the development cycles and will enable us to share design, materials and costing information between ourselves and our suppliers to achieve our growth plans.”

In addition, Brooks Sports was particularly interested in the proven processes and practices enabled by out-of-the-box capabilities of PTC Windchill FlexPLM. The PTC Windchill-based enterprise solution for the Retail and Consumer industries is designed to address both industry-specific challenges, as well as everyday business pressures. It offers a high-performance platform that provides line planning, specification management, merchandising, product development, sourcing, costing, quality and compliance with full supply chain collaboration capabilities for managing the complete product lifecycle.

“Within the fast-paced environment of today’s footwear and apparel industries, business leaders are increasingly looking to collapse design, development and sourcing activities in order to reduce cycle time, achieve cost objectives and improve the success rate of new products across their various channels,” said Howard Heppelmann, general manager, SCM segment, PTC. “By providing visibility across all functions and enabling greater supply chain collaboration, customers can address initiatives in parallel and achieve the ultimate goal of delivering great products on-trend, on time and on-cost. We look forward to working with Brooks Sports.”

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