Sept. 12, 2013
/PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced
has been elected to join its Board of Directors. This prominent endorsement of Rentrak by a highly respected and well-connected industry leader will help Rentrak's management team accelerate its exceptional growth in local television stations.
"Over the years, Dave has been a change agent in local television. As Vice President/General Manager of the ABC affiliate in
(WPLG-TV), his station was one of the first to make Rentrak part of its sales strategy. Since then, he has been working to encourage the television industry to adopt Rentrak's local TV currency," said Rentrak's Chief Executive Officer and Vice Chairman
. "Dave's experience gives our Board first-hand input on what local stations want and will help us with the future local TV roadmap, so that every station will want to join the revolution that is happening in local TV with Rentrak."
Prior to the announcement of his retirement from WPLG, Boylan was the Chairman of the ABC Affiliate Board of Governors, serving as liaison with over 200 ABC affiliates. He brings almost 40 years of television experience to Rentrak's Board of Directors and 27 years as a Television General Manager in four different markets. In addition to
WPLG, Boylan oversaw FOX owned-and-operated stations KTTV in
, WTVT in
and WGHP in Greensboro.
"Being an early adopter of Rentrak and understanding the need for local TV to be measured in a vastly improved way, my seat on Rentrak's Board of Directors is a natural fit," said Boylan. "Leaving Post-Newsweek, a company that I love, to join Rentrak's Board is a direct reflection of my focus on helping Rentrak continue to change the future of the way local television stations are measured."