This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Doritos Brand Takes Crash The Super Bowl Contest Global - Inviting Fans Worldwide To Create Ads For $1 Million Grand Prize

Two Finalists Will Win the Chance to Work with Marvel Studios on the Set of the Highly Anticipated Movie "Marvel's Avengers: Age of Ultron"

PLANO, TX, Sept. 12, 2013 /CNW/ - Marking one of the boldest Super Bowl advertising announcements to date, the Doritos brand today revealed that its Crash the Super Bowl contest — where consumers compete to have their own Doritos ads air in front of a television audience of millions — will be open to fans around the world. As part of this year's contest, two lucky winners will see their ads air during Super Bowl XLVIII, the pinnacle of television advertising. The creators of the two finalist ads will each win the opportunity to work with Marvel Studios on the set of "Marvel's Avengers: Age of Ultron," the highly anticipated sequel to the 2012 blockbuster "Marvel's The Avengers," which became the third-highest-grossing movie of all time worldwide. The creator of the ad that receives the most fan votes will also win $1 million in prize money. This marks the first time Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, has guaranteed a cash prize of this magnitude. More details are available at www.doritos.com.

Since 2007, the annual Crash the Super Bowl contest has invited U.S. consumers to create and submit 30-second homemade ads celebrating their love of Doritos tortilla chips. For this year's contest, adults from anywhere in the world where Doritos tortilla chips are sold can compete. A qualified panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment — chairman emeritus of Marvel Studios and creator of such Super Heroes as Iron Man™, Spider-Man™ and others — will select five finalist ads. From there, the world will be invited to vote for their favorite.

Ultimately, two spots will air during the Super Bowl broadcast — one will be selected by fan votes on www.doritos.com and the other by the Doritos brand. The creators of both winning ads will receive the opportunity to work on the set of "Marvel's Avengers: Age of Ultron" and the ad with the highest total number of votes will win its creator the $1 million grand prize. The runner-up will receive $50,000.

"Incredible content has no geographical boundaries," said Ann Mukherjee, senior vice president and chief marketing officer, PepsiCo's Frito-Lay division. "As a brand that spans 46 countries on six continents, we know firsthand that regardless of where our fans are located, they are all about seizing the moment and making an impact in the boldest way possible. With Crash the Super Bowl, we're now delivering an unprecedented opportunity for fans around the globe to share their talent and creativity on one of the world's largest advertising stages."

Since Crash the Super Bowl was first introduced, the Doritos brand has seen consumers create more than 20,000 ad submissions with the winning spots consistently ranking among the most memorable and buzzed-about Super Bowl commercials. As a result, the creators of these top-ranked winning ads have been awarded millions of dollars in grand prize money and have gone on to receive commercial work, Hollywood representation and other life-changing experiences.

This year's winners will have the career-altering opportunity to work with Marvel Studios on the set of "Marvel's Avengers: Age of Ultron." Marvel Studios, a division of Marvel Entertainment, produces movies based on the world's most prominent and iconic comic books. With a library of more than 8,000 characters, Marvel Studios has created such blockbuster film franchises as Marvel's "Iron Man," "The Incredible Hulk," "Thor," "Captain America," and "Marvel's The Avengers." Marvel Entertainment is a wholly owned subsidiary of The Walt Disney Company.

"Marvel's core talent is to create unique characters, tell intriguing stories and engage audiences in the boldest ways possible, which is what the Crash the Super Bowl contest does for Doritos fans and makes this collaboration so powerful," said Stan Lee. "The winners of this contest will have the incredible opportunity to not only see their work broadcast to millions on the Super Bowl, but also become a part of the Marvel family and work with some of the most dynamic talents in the entertainment industry today."

The worldwide expansion of the Crash the Super Bowl contest comes as the filmmaking community continues to build its global footprint, with aspiring directors and artists around the world seeking opportunities to break into the entertainment business and make their mark. In the last decade alone, total box office spending has risen by one-third in North America while more than doubling in other parts of the world 1. And with top-ranked film schools located in cities, such as Beijing, Sydney, Munich and Prague, an abundance of cinematic talent is coming from every corner of the globe.

Each of the five Crash the Super Bowl finalists will win an invitation to Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a private luxury suite, where they will tune in to learn which finalist ads will air for the world's attention. The three finalists whose commercials don't air during the broadcast will each win $25,000. The Super Bowl XLVIII broadcast is set for Sunday, Feb. 2, 2014, on FOX.

As one of the leading snack brands in the world, Doritos has a presence in 46 countries and six continents. With flavors ranging from Nacho Cheese and Cool Ranch to Sweet Chili Pepper and Tangy Cheese, the worldwide Doritos portfolio currently offers more than 70 unique varieties.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,098.45 +18.88 0.11%
S&P 500 2,003.37 +6.63 0.33%
NASDAQ 4,580.2710 +22.5760 0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs