"To have a fulfilling travel rewards relationship, it comes down to being with a program that is easy and clear to understand, knows your needs and gives you the freedom and choice you deserve," added Mantia.About the RBC/Ipsos Reid Poll These are some of the findings of an Ipsos Reid poll conducted between August 1-2, 2013 on behalf of RBC. For this survey, a sample of 1,282 Canadians from Ipsos' Canadian online panel who indicate being either a travel rewards program user (n=1,168) or a travel rewards credit card user (n=357) was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±3.1 percentage points had all Canadians adults with travel rewards programs been surveyed, within ±3.3 percentage points had all those with membership in a general travel rewards program been surveyed, and within ±5.9 percentage points had all Canadians with a travel rewards credit card been surveyed. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
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