This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Apple Laughs When It Realizes Google Makes Computers (Update 1)

Unlike its competitors, Apple no longer has to work at earning such a reputation. It owns it. Now it must maintain it. There's no need for an iPhone, iPad or MacBook revolution. That's a sure fire approach to scare away almost automatic iPhone upgrades and consumers about to immerse themselves in the ecosystem with their second or third Apple product purchase. If it ain't broke, don't fix it, just improve it not-so-modestly with pesky little things like a twice-as-fast processor.

Along similar lines, if Apple engages in a price war -- the heart of Google's strategy -- it sends red flags to diehards and newcomers. Will I still be getting the great Apple experience I know or have heard so much about? Tim Cook would literally crush his company's soul if he made any move that dilutes the product, the brand and, most importantly, the broad experience of buying and using Apple products.

It's bad enough that he lets big boxes such as Walmart (WMT) and Best Buy (BBY) not only hawk Apple products, but put them on sale. Take it much further than that and Apple really does become just like every other company.

Qualitative, theoretical, and, if I went deeper, philosophical arguments pepper my view of Apple. I know that's difficult for many tech geeks and number crunchers to wrap their heads around, but it's crucial to understanding the Apple story.

Must Read: [video] Quick Take: iPhone Prints and 64 Bits

And it's vital to not making the mistakes Wahlman made in his article ...

If these two new iPhone 5 models are all that Apple has, Google will then crush Apple in the coming months.


Apple doesn't operate at any pace other than the one it sets for itself. In that regard, it would need to know Google exists to laugh at it.

Yes, Apple absolutely does need a new and exciting spectacle. But it doesn't need it for any of the reasons Wahlman lists.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist and TheStreet's Director of Social Media. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.
3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.63 0.65%
BBRY $6.83 -3.70%
GOOG $678.00 -0.81%
NOK $5.85 -1.80%
MSFT $48.82 -2.70%


Chart of I:DJI
DOW 15,931.79 -273.18 -1.69%
S&P 500 1,855.25 -24.80 -1.32%
NASDAQ 4,289.1810 -73.9630 -1.70%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs