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UnitedHealth Group And Comcast Win Mid-Atlantic Emmy® Award For 'Project NOT ME'

UnitedHealth Group (NYSE:UNH) and Comcast Corporation (Nasdaq:CMCSA, CMCSK) won a Mid-Atlantic Emmy® Award for “Project NOT ME: Take Charge,” in the Health/Environment/Science Program category.

Project NOT ME is a 16-episode video-on-demand series, produced by UnitedHealth Group’s Center for Health Reform & Modernization, that appeared on Comcast’s Xfinity On Demand platform in Philadelphia and Knoxville, Tenn. Production partners include HODDER, a television production company with offices in Burbank, Calif., and Minneapolis, and Haberman, a Minneapolis-based marketing agency.

The Mid-Atlantic Chapter of the National Academy of Television Arts & Sciences (NATAS) presented the 2013 Mid-Atlantic Emmy® Awards Saturday, Sept. 7, before a live audience of more than 400 broadcast professionals in Philadelphia. The Mid-Atlantic Emmy® Awards honor excellence in TV news, programming and individual achievement in Pennsylvania, New Jersey and Delaware.

Project NOT ME uses a reality TV format that follows six adults who are at high risk for developing type 2 diabetes as they go through the Diabetes Prevention Program (DPP), a group lifestyle change program focused on preventing type 2 diabetes that has been introduced in 73 markets nationwide. Each TV episode features a health and wellness coach who leads the program participants through the DPP with the goal of helping the participants reach a healthier weight and reduce their risk of developing type 2 diabetes.

“Taking on the epidemics of obesity, prediabetes and diabetes requires our deep commitment and most creative thinking. Making this diabetes prevention program available in people’s homes is part of an ongoing effort to bring the program to the broadest audiences possible, in the most convenient and cost-effective ways possible,” said Tom Beauregard, executive vice president, UnitedHealth Group and executive director, UnitedHealth Center for Health Reform & Modernization. “We are grateful that the Mid-Atlantic Chapter of the National Academy of Television Arts & Sciences has recognized our commitment to help people live healthier lives with this Mid-Atlantic® Emmy Award.”

Stock quotes in this article: UNH 

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