MWW's Jackie Glick And Geoff Coalter Advance Within Consumer Lifestyle Technology Team
NEW YORK and EAST RUTHERFORD, N.J., Sept. 11, 2013 /PRNewswire/ -- MWW ( www.mww.com), one of the top five independent public relations firms, announced today the promotions of Jackie Glick to senior vice president and Geoff Coalter to associate vice president. As senior members within the firm's industry-recognized consumer lifestyle technology team, Glick and Coalter both bring a record of consistently delivering award-winning work for MWW clients.
"Jackie and Geoff have been strong contributors to the growth of our consumer lifestyle technology team and both have emerged as valued leaders within our firm," said Alissa Blate, MWW's global practice director, consumer lifestyle marketing. "Their talent, drive and creativity, coupled with a deep understanding of the trends affecting the category, have been a tremendous asset to MWW clients."
MWW's consumer lifestyle technology team is comprised of industry specialists in consumer marketing, mobile and social communications who have extensive relationships with traditional and social media influencers that drive the conversation throughout the market. The team focuses on developing innovative brand and lifestyle marketing programs for consumer technology brands crossing a range of categories, from start-ups to Fortune 500 companies. The company's clients include Nikon, Vimeo and SOL Republic, among many others.
As longtime members of MWW's consumer lifestyle marketing team – at three and six years, respectively – Glick and Coalter reflect the priority that MWW places on retaining and cultivating its top talent.Added Blate, "The strength of our consumer marketing practice is a direct result of our ability to grow and retain our best people and Jackie and Geoff both embody this philosophy." Jackie Glick Since joining MWW as vice president in 2010, Glick has led many large scale brand activations, strategic partnerships and innovative experiential events for consumer technology brands. She specializes in implementing campaigns that bridge traditional and social media. "Jackie is an integral member of our team. She is an expert at creating relevance for consumer technology brands through campaigns that bring together media relations, digital and offline activations," said Tara Naughton, senior vice president, consumer marketing at MWW. "As the lines continue to blur between PR and marketing, Jackie is the type of multi-talented practitioner who is adept at crafting integrated programs that boost brand relevance and impact consumer purchase behavior." Geoff Coalter Coalter joined MWW in 2007 and is recognized among the leading consumer technology media relations experts in the industry. He has a deep and expansive network of relationships across the consumer technology category that includes top journalists, influencers and bloggers and is an expert at creating powerful brand and product narratives. Coalter provides media relations strategy and counsel for technology, audio and automotive clients and also specializes in program creation, issues management and social media communications. "Geoff is an extremely talented media professional who has extraordinarily deep relationships with the influencers who matter to consumer technology brands," said Naughton. "Geoff's media acumen and ability to boil down complex messaging into digestible news angles is a great asset to our firm and our clients."
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