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TheStreet Open House

Bake Like "The Boss" With New "Buddy Approved" Cake Boss Baking Products

Stocks in this article: DISCADISCBDISCK

VALLEJO, Calif., Sept. 11, 2013 /PRNewswire/ -- The new Cake Boss brand of bakeware and baking accessories, arriving at stores nationally this month, makes it easy to bake like a pro. Designed in collaboration with Buddy Valastro, star of TLC's hit TV series, Cake Boss, the new brand is offered by Meyer Corporation, U.S., in partnership with Discovery Communications.(Photo: http://photos.prnewswire.com/prnh/20130911/NY77702-a )(Logo: http://photos.prnewswire.com/prnh/20130911/NY77702LOGO-b )

"Baking enthusiasts can now deck out their kitchen with all the baking pans and decorating tools needed to take their passion for pastry to the next level," said Buddy. "I know what aspiring bakers need and my new line provides the inspiration and tools to make it easier than ever for home bakers to produce bakery quality desserts."

Each of the more than 200 "Buddy approved" baking items allows anyone, at any age or skill level, to tap into their inner pastry chef and successfully create cakes like "the Boss." Innovatively designed metal bakeware, for example, includes cookie pans with "drop zones" to know exactly where to place dough for evenly sized cookies. Also, foolproof cake decorating kits in assorted themes like " Valentine's Day heart" and "springtime baby shower" include everything needed to easily decorate an intricate cake for any occasion. Unlike any other line of baking products, Cake Boss gives home bakers the confidence to step out of their comfort zone and create intricate desserts that look like they came straight from Carlo's Bakery.

" Cake Boss is all about breaking down barriers to have fun baking at home, and we're making it super easy for individuals and families to be as crafty and creative as Buddy himself," says Rosa Ziebell, Vice President of Marketing at Meyer Corporation, U.S. "To support our consumers, we're offering extra support in the form of recipes and step-by-step instructional videos on our web site, www.cakebossbaking.com. Additionally, we've launched a Facebook Page with additional informative and inspirational content that will help anyone become a star baker in their kitchen."

Now in its sixth season, Cake Boss follows fourth generation baker Buddy Valastro and his family-owned business in Hoboken, NJ. The series takes viewers behind-the-scenes of Carlo's Bakery as Buddy and his big Italian family create extraordinary cakes while dealing with the dynamics that come with a family full of larger-than-life characters. In addition to Cake Boss , Buddy stars in TLC's Next Great Baker and Bakery Boss, which premieres on December 9. Buddy has also authored three cookbooks, and his newest book, Family Celebrations with the Cake Boss will be available at bookstores nationwide on November 20.

For more information on Cake Boss branded bakeware and baking accessories, consumers are welcomed to visit http://www.cakebossbaking.com. Cake Boss social communities include: http://www.facebook.com/CakeBossBaking, and @CakeBossBaking on Twitter.

Vallejo, California-based Meyer Corporation, U.S., is the largest cookware company in the United States. For more information, please visit: www.meyer.com.

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 2 billion cumulative subscribers in 220 countries and territories. Discovery is dedicated to satisfying curiosity through 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. For more information, please visit www.discoverycommunications.com.

SOURCE Meyer Corporation

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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