This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Apple Still Doing Some of What Steve Jobs Did Best

Stocks in this article: AAPL VZ

NEW YORK ( TheStreet) -- Over the last several months, Apple (AAPL) has sold a considerable number of iPhone 4 and iPhone 4S devices. In fact, Verizon (VZ) reported that it sold 2 million iPhone 5 units in the first quarter and an equal number of the older model iPhones.

At first blush, this triggered concern. It prompted some folks to call for a cheaper iPhone, which we did not get at Tuesday's event. Others (like me) called for more innovation. If millions of people decided to save a couple bucks and buy the 4 or 4S, iPhone 5 clearly didn't bring enough to the table to move the needle in a meaningful way.

Fast forward a couple quarters, however, and this dynamic might open the door for massive sales of both new iPhone models -- 5S and 5C.

If you bought a 4 or 4S at launch or shortly thereafter, you're likely eligible for an upgrade. If you passed on iPhone 5 because you didn't see it as a significant upgrade, you have put yourself in prime position to pick up a subsidized iPhone 5S or 5C if you're willing to sign a two-year contract.

While it remains to be seen where the 5C will fall with consumers, it's not going to hinder sales of the 5S. As I told Jake Tapper on CNN's "The Lead" Tuesday, Apple did just enough to remain the best and most relevant smartphone maker in the universe.

The 5C may or may not fill an important gap (it could end up the fashionable choice for somebody looking for something different and slightly less expensive, particularly newcomers to the Apple ecosystem). But current iPhone owners, namely those who can upgrade at a discount (or swing a trade-in), will see enough evolution in the 5S to make them want it.

I have about a year left on my wireless contract with Verizon. I love my iPhone 5. However, as Tim Cook was speaking and details about the new phone emerged, I got that feeling best encapsulated as I want it. Steve Jobs used to spark that same sort of materialistic thirst.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs