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TripAdvisor Inc (TRIP): Today's Featured Internet Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

TripAdvisor ( TRIP) pushed the Internet industry lower today making it today's featured Internet laggard. The industry as a whole closed the day up 0.4%. By the end of trading, TripAdvisor fell $1.88 (-2.5%) to $72.62 on average volume. Throughout the day, 2,306,722 shares of TripAdvisor exchanged hands as compared to its average daily volume of 1,696,100 shares. The stock ranged in price between $72.25-$74.64 after having opened the day at $74.25 as compared to the previous trading day's close of $74.50. Other companies within the Internet industry that declined today were: LookSmart ( LOOK), down 13.3%, Professional Diversity Network ( IPDN), down 7.9%, ClickSoftware Technologies ( CKSW), down 6.1% and Phoenix New Media ( FENG), down 5.8%.

2011 comments: TripAdvisor was founded in 2000 by Stephen Kaufer and he remains the company's CEO today. TRIP was acquired in 2004 by IAC in 2004 and later span off in 2005 along with Expedia. From 2005 till December 2011 TripAdvisor traded as subsidiary of Expedia. TripAdvisor has a market cap of $9.6 billion and is part of the technology sector. Shares are up 76.8% year to date as of the close of trading on Monday. Currently there are 6 analysts that rate TripAdvisor a buy, 2 analysts rate it a sell, and 11 rate it a hold.

TheStreet Ratings rates TripAdvisor as a hold. The company's strengths can be seen in multiple areas, such as its notable return on equity, robust revenue growth and solid stock price performance. However, as a counter to these strengths, we find that the company has favored debt over equity in the management of its balance sheet.

On the positive front, Deltathree ( DDDC), up 11.1%, SouFun Holdings ( SFUN), up 10.9%, Tremor Video ( TRMR), up 5.5% and YY ( YY), up 5.1% , were all gainers within the internet industry with SINA Corporation ( SINA) being today's featured internet industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).

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