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ANAHEIM, Calif., Sept. 10, 2013 (GLOBE NEWSWIRE) -- Global Eagle Entertainment, Inc. (Nasdaq:ENT) today announced it is entering into an agreement with multi-screen platform developer
i4Vu, Inc. to explore opportunities to bring a multi-screen content experience to travellers carrying devices.
i4Vu, a leading developer of software platforms and technologies that enable unique mobile and multiscreen video user experiences, is demonstrating the platform with Global Eagle in their booth at the Airline Passenger Experience Association (APEX) / International Flight Services Association (IFSA) EXPO at the Anaheim Convention Center from September 9 through 13, 2013.
This agreement comes as Global Eagle continues to identify innovative ground-based content technologies that can be applied to the passenger experience industry where digital content and bring-your-own-device trends have increased dramatically in the past 12 months.
i4Vu's technology platform provides an app allowing users to stream up to four videos simultaneously to any device from a palette of live and on-demand programming. Viewers can then instantly switch between programs and select new content from an easy-to-use interface without interrupting their experience.
Chanchal Chatterjee, Founder and CEO of i4Vu, explains the benefits of the platform for both content providers and consumers: "Streaming several video programs simultaneously to a single user increases content and brand engagement and provides greater visibility of the programming and advertising featured. Our built-in analytics also allow content providers to analyze viewer trends in order to curate the content and maximize the user's experience and the value for the provider."
John LaValle, Global Eagle Entertainment's Chief Executive Officer, added: "Our airline customers are looking to capitalize on the recent increase in passenger device use as well as stay abreast of evolutions in mobile content consumption. By exploring innovative technologies such as i4Vu's multi-screen video platform, we aim to continually enhance the passenger experience while offering value to our customers."