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TheStreet Open House

The Lay's STAX Brand Celebrates 10 Years Of Crunch By Giving Thursday Night Football Fans The Chance To Win A Trip To Super Bowl XLVIII

PLANO, Texas, Sept. 10, 2013 /PRNewswire/ -- Ten years after PepsiCo's Frito-Lay division introduced the Lay's STAX brand to consumers across the nation – offering tasty potato crisps stacked in a portable, re-sealable and crush-resistant container – the brand is teaming up with the National Football League for its first-ever football-themed promotion. Through the "Game Day Click-Off" sweepstakes, hosted on the Lay's STAX Facebook page, fans of Thursday Night Football and Lay's STAX crisps will have the chance to engage with the brand, share their love of football and win prizes – including crisps and the grand prize: tickets to Super Bowl XLVIII in New York/ New Jersey.

Each week between Sept. 12 and Dec. 12, fans of Lay's STAX crisps have something extra to look forward to while watching Thursday Night Football on NFL Network.  After the first score of each game, the brand will activate the Game Day Click-Off promotion via the NFL tab on the Lay's STAX Facebook page. The first (a.k.a. quickest) 1,000 fans who log on and enter the sweepstakes after the first score of the game will win prizes, including free Lay's STAX potato crisps, and be entered for the chance to win a football fan's ultimate grand prize – a trip to Super Bowl XLVIII.

The celebration also continues online after each game has ended. Every Friday following the game, fans can "STAX Poetic" by tweeting how they kick back and crunch during Thursday Night Football – tagging @FritoLay and using the hashtag #STAXpoetic – for a chance to win 10 cans of their favorite Lay's STAX flavors as well as NFL-themed merchandise.

"As we celebrate 10 years of bringing snack fans great flavor and crunch, the Lay's STAX brand is excited to launch the Game Day Click-Off Facebook sweepstakes," said Alanna Cotton, vice president, Frito-Lay. "Thursday Night Football adds some extra excitement to the end of the work week, and we're thrilled to partner with the NFL to give fans even more reason to enjoy game day from the comfort of their own homes."

The Lay's STAX brand offers six core varieties, including Original, Cheddar, Hot'n Spicy Barbecue, Mesquite Barbecue, Salt & Vinegar, and Sour Cream & Onion, as well as additional fun flavors such as Buffalo Wings with Ranch, Bacon and Cheddar Potato Skins, Jalapeño Pepper Jack and All-American Cheeseburger. The Lay's STAX Que Rico line offers spicy snack fans flavors such as Abodabas, Limon, Chile Limon and Flamas. Lay's STAX potato crisps are available at retailers nationwide. For more information, 'Like' Lay's STAX on Facebook at www.facebook.com/LaysStax.

About Frito-Lay North America Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit  www.pepsico.com.

PepsiCo's relationship with the NFL is among the company's longest running and most successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, and Gatorade.

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