This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Lay's STAX Brand Celebrates 10 Years Of Crunch By Giving Thursday Night Football Fans The Chance To Win A Trip To Super Bowl XLVIII

PLANO, Texas, Sept. 10, 2013 /PRNewswire/ -- Ten years after PepsiCo's Frito-Lay division introduced the Lay's STAX brand to consumers across the nation – offering tasty potato crisps stacked in a portable, re-sealable and crush-resistant container – the brand is teaming up with the National Football League for its first-ever football-themed promotion. Through the "Game Day Click-Off" sweepstakes, hosted on the Lay's STAX Facebook page, fans of Thursday Night Football and Lay's STAX crisps will have the chance to engage with the brand, share their love of football and win prizes – including crisps and the grand prize: tickets to Super Bowl XLVIII in New York/ New Jersey.

Each week between Sept. 12 and Dec. 12, fans of Lay's STAX crisps have something extra to look forward to while watching Thursday Night Football on NFL Network.  After the first score of each game, the brand will activate the Game Day Click-Off promotion via the NFL tab on the Lay's STAX Facebook page. The first (a.k.a. quickest) 1,000 fans who log on and enter the sweepstakes after the first score of the game will win prizes, including free Lay's STAX potato crisps, and be entered for the chance to win a football fan's ultimate grand prize – a trip to Super Bowl XLVIII.

The celebration also continues online after each game has ended. Every Friday following the game, fans can "STAX Poetic" by tweeting how they kick back and crunch during Thursday Night Football – tagging @FritoLay and using the hashtag #STAXpoetic – for a chance to win 10 cans of their favorite Lay's STAX flavors as well as NFL-themed merchandise.

"As we celebrate 10 years of bringing snack fans great flavor and crunch, the Lay's STAX brand is excited to launch the Game Day Click-Off Facebook sweepstakes," said Alanna Cotton, vice president, Frito-Lay. "Thursday Night Football adds some extra excitement to the end of the work week, and we're thrilled to partner with the NFL to give fans even more reason to enjoy game day from the comfort of their own homes."

The Lay's STAX brand offers six core varieties, including Original, Cheddar, Hot'n Spicy Barbecue, Mesquite Barbecue, Salt & Vinegar, and Sour Cream & Onion, as well as additional fun flavors such as Buffalo Wings with Ranch, Bacon and Cheddar Potato Skins, Jalapeño Pepper Jack and All-American Cheeseburger. The Lay's STAX Que Rico line offers spicy snack fans flavors such as Abodabas, Limon, Chile Limon and Flamas. Lay's STAX potato crisps are available at retailers nationwide. For more information, 'Like' Lay's STAX on Facebook at www.facebook.com/LaysStax.

About Frito-Lay North America Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit  www.pepsico.com.

PepsiCo's relationship with the NFL is among the company's longest running and most successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, and Gatorade.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 17,689.86 -56.12 -0.32%
S&P 500 2,103.84 -4.79 -0.23%
NASDAQ 5,128.2810 -0.5040 -0.01%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs