Sept. 10, 2013
Global communications leader
announced today that it has been named agency of record (AOR) for public relations services for Durex, a leading sexual wellbeing brand from Reckitt Benckiser. The agency has been charged with media relations, strategic planning and brand building in the U.S.
Durex inspires couples to get closer and go further through its extensive collection of condoms, lubricants and personal massagers, and provides tips and advice for lovers to make their bedrooms hotter than ever before.
"We have previously worked with
to help us build meaningful relationships with influencers across all media," said Aurore Trepo, Durex marketing director, Reckitt Benckiser. "Their expertise in helping brands connect with consumers will be a key factor in making Durex a top sexual wellbeing brand in the U.S."
has represented Durex in
for the last two years, building consumer and influencer awareness and loyalty through consumer and lifestyle media work and events, integrated support for the brand's highly successful social media strategy, leveraging Durex's influential global sex survey and developing CSR programs to address sexual health and wellbeing in
. Most recently, the agency devised a successful "normalization" strategy to support the launch of Durex's Vibes range of sex toys in
In addition to Durex,
also works on Finish, Woolite and Resolve in the Reckitt Benckiser portfolio, and leads corporate reputation and executive visibility for the company's employer branding efforts in the U.S.
"Durex is truly committed to enhancing the intimacy, safety and enjoyment of the sexual experience," said
, executive vice president, managing director, Porter Novelli New York. "We are looking forward to sharing that message with adults in this market, and helping the brand grow and thrive in the U.S."
Durex® is a global leading sexual wellbeing brand worldwide. The brand not only produces condoms which exceed global testing standards, but also offers lubricants and personal massagers. With more than 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together. For more information, go to
About Reckitt Benckiser
Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home.