Crocs, Inc. (NASDAQ: CROX) updated today the Company’s financial outlook for the third quarter of 2013, highlighted capital allocation strategy and announced participation in certain September investor conferences.
For the third quarter ending September 30, 2013, the Company now expects revenue between $285 million and $295 million and GAAP diluted earnings per share between $0.15 and $0.18. This compares with the prior financial outlook for the third quarter of 2013 provided on July 24, 2013, of revenue between $300 million and $310 million and GAAP diluted earnings per share between $0.20 and $0.23. The present and previous financial outlook both include $(0.02) per share of ERP implementation expense and $(0.04) per share for adverse foreign currency translation. The present financial outlook reflects continued weakness in the Company’s Americas region where at once orders in the wholesale channel, as well as performance in the direct to consumer channel, are both below prior expectations; however the Company expects third quarter 2013 gross margins to be generally in-line with prior year performance. The softness in the Americas region during the third quarter is somewhat offset by stronger than expected revenue and comparable store performance in the Company’s Asia Pacific and Europe regions.
“While revenue for the third quarter of 2013 is coming in below our prior forecasted outlook because of lower than expected revenue in the Americas region, we are very satisfied to date with our Asia Pacific and Europe retail sales performance in the quarter,” said John McCarvel, President and Chief Executive Officer. “We are pleased with the early indications of strong demand from our wholesale customers for spring/summer 2014 product, as pre-books for these products are presently running ten percent ahead of last year. We believe our brand is well positioned to take advantage of our customers demand for colorful and fun footwear in 2014.”
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