, Sept. 10, 2013 /PRNewswire/ -- In collaboration with Russian restaurateur and franchise partner
, owner and operator of LLC Doughnuts Cafe, the first Krispy Kreme doughnut shop in
is scheduled to open on
Thursday, September 12
, 2013. With the opening of the new
location, the international sweet treat retailer will have a presence in 22 countries around the world.
"We look forward to working with Mr. Novikov and the LLC Doughnuts Cafe team as they continue to expand in
, Krispy Kreme President-International. "With their vast knowledge of the appetites and attitudes of Muscovites, and proven track record of success, it is our hope that our beloved brand will become an integral part of
culture for many years to come."
Krispy Kreme Doughnut Corporation announced a development agreement for
with LLC Doughnuts Cafe, wholly owned and operated by
, owner of the Novikov Restaurant Group, in
. Under the agreement, LLC Doughnuts Cafe has agreed to build 40 Krispy Kreme shops in the city of
"I was very inspired by the sensational taste of Krispy Kreme doughnuts when I tried them for the first time during a trip to
. "Today, I am extremely proud to have the opportunity to introduce this beloved brand and Krispy Kreme's great-tasting doughnuts to my fellow Muscovites. I am confident they will enjoy them as much as I do."
The approximately 300 square meter (3229 square feet) Krispy Kreme doughnut shop is located on Nikolskaya Street, just behind
famous Gum Shopping Arcade and Red Square, making it the perfect destination for area shoppers and tourists. The menu will feature an assortment of iced, glazed, and filled doughnuts, as well as an array of premium coffees and espressos, teas and iced beverages.
While inside the shop, customers can enjoy the delicious sights and aromas of fresh doughnuts being made and served from the production line through Krispy Kreme's iconic Doughnut Theater™. While the signature Original Glazed® doughnuts are being made, Krispy Kreme's Hot Light™ will be illuminated to alert customers that doughnuts are being made and served Hot Now® in the store.