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Fourth Emmy For Ericsson In TV Advertising

STOCKHOLM, Sweden, Sept. 10, 2013 (GLOBE NEWSWIRE) --
  * Emmy awarded from National Academy of Television Arts & Sciences for Video
    on Demand Dynamic Advertising Insertion
  * Ericsson key in creating and developing advertising standard most commonly
    deployed today
  * Demonstration of game-changing multi-screen solution for today's TV Anywhere
    advertising needs at IBC 2013
Ericsson (NASDAQ:ERIC) today announced it will receive a Technology &
Engineering Emmy® Award from the National Academy of Television Arts & Sciences
for its pioneering development of dynamic ad insertion for Video on Demand (VOD)
content. This marks Ericsson's fourth Emmy and it will be formally presented to
Ericsson at a ceremony on January 9, 2014 in the Bellagio Hotel during the
Consumer Electronics Show (CES) in Las Vegas, USA.

Ericsson has been a leading developer of VOD technology for over ten years and
was an early mover in the dynamic, on-demand advertising space. In the early
2000's, Ericsson recognized the impact that time-shifted TV consumption was
going to have on the advertising market and on the monetization of TV services.
It created dynamic insertion technologies to keep ad assets fresh and relevant
in on-demand video streams.

Ericsson played a vital role in the creation and development of the standard
that is still the most commonly deployed advertising standard today by global
television service providers; SCTE 130 family of standards.

Per Borgklint, Senior Vice President and Head of Business Unit Support
Solutions, Ericsson says: "Ericsson is honored to be awarded another prestigious
Emmy this year by the National Academy of Television Arts & Sciences. This is
our fourth Emmy win, and validates our dedication to helping content owners,
broadcasters, TV service providers and operators to give consumers the best
viewing experience possible."

At IBC this week, Ericsson (1.D61) will continue its pioneering work in
advertising with its evolved multi-screen advertising capability that delivers
linear, VOD, interactive, and second screen advertising across all connected
devices for today's burgeoning multi-screen TV Anywhere advertising needs.

Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson says: "Ten
years ago, Video on Demand revolutionized the TV industry and re-shaped the way
advertisers connected with their audiences. Now, a multi-screen environment is
taking hold of that revolution with the proliferation of smartphones, tablets,
and other mobile devices. Ericsson's forward-thinking solution generates new
methods of advertising for today's multi-screen world by delivering targeted and
personalized advertising for a more effective and positive consumer experience."


Download high-resolution photos and broadcast-quality video

About the Technology & Engineering Emmy Awards
The Technology & Engineering Emmy Awards honors achievements in two areas:
Science Engineering & Technology for Broadcast Television, which includes
broadcast, cable and satellite distribution; and Broadband and Personal
Television encompassing interactive television, gaming technology, the Internet,
cell phone, private networks and personal media players.

Previous Ericsson Emmy wins:

  * 2011  - The Emmy Award for Pioneering Development and Deployment of Active
    Format Description Technology and Systems
  * 2008  - The Emmy Award for Pioneering Development and Deployment of MPEG-4
    Advanced Video Coding (AVC) systems for high definition television (HDTV)
  * 2007  - The Emmy Award for Development, productization, and
    commercialization of interactive Video-on-Demand (VOD) two-way
    infrastructure and signaling, leading to large scale VOD implementations

Ericsson is a world-leading provider of communications technology and services.
We are enabling the Networked Society with efficient real-time solutions that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.

Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries.Today
40 percent of the world's mobile traffic goes through Ericsson networks and we
support customers' networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.


Ericsson Corporate Communications
Phone: +46 10 719 69 92

Ericsson Investor Relations
Phone: +46 10 719 00 00

Fourth Emmy for Ericsson in TV advertising:


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