This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Fourth Emmy For Ericsson In TV Advertising

Stocks in this article: ERIC

STOCKHOLM, Sweden, Sept. 10, 2013 (GLOBE NEWSWIRE) --

  * Emmy awarded from National Academy of Television Arts & Sciences for Video
    on Demand Dynamic Advertising Insertion
  * Ericsson key in creating and developing advertising standard most commonly
    deployed today
  * Demonstration of game-changing multi-screen solution for today's TV Anywhere
    advertising needs at IBC 2013
Ericsson (NASDAQ:ERIC) today announced it will receive a Technology &
Engineering Emmy® Award from the National Academy of Television Arts & Sciences
for its pioneering development of dynamic ad insertion for Video on Demand (VOD)
content. This marks Ericsson's fourth Emmy and it will be formally presented to
Ericsson at a ceremony on January 9, 2014 in the Bellagio Hotel during the
Consumer Electronics Show (CES) in Las Vegas, USA.

Ericsson has been a leading developer of VOD technology for over ten years and
was an early mover in the dynamic, on-demand advertising space. In the early
2000's, Ericsson recognized the impact that time-shifted TV consumption was
going to have on the advertising market and on the monetization of TV services.
It created dynamic insertion technologies to keep ad assets fresh and relevant
in on-demand video streams.

Ericsson played a vital role in the creation and development of the standard
that is still the most commonly deployed advertising standard today by global
television service providers; SCTE 130 family of standards.

Per Borgklint, Senior Vice President and Head of Business Unit Support
Solutions, Ericsson says: "Ericsson is honored to be awarded another prestigious
Emmy this year by the National Academy of Television Arts & Sciences. This is
our fourth Emmy win, and validates our dedication to helping content owners,
broadcasters, TV service providers and operators to give consumers the best
viewing experience possible."

At IBC this week, Ericsson (1.D61) will continue its pioneering work in
advertising with its evolved multi-screen advertising capability that delivers
linear, VOD, interactive, and second screen advertising across all connected
devices for today's burgeoning multi-screen TV Anywhere advertising needs.

Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson says: "Ten
years ago, Video on Demand revolutionized the TV industry and re-shaped the way
advertisers connected with their audiences. Now, a multi-screen environment is
taking hold of that revolution with the proliferation of smartphones, tablets,
and other mobile devices. Ericsson's forward-thinking solution generates new
methods of advertising for today's multi-screen world by delivering targeted and
personalized advertising for a more effective and positive consumer experience."


Download high-resolution photos and broadcast-quality video

About the Technology & Engineering Emmy Awards
The Technology & Engineering Emmy Awards honors achievements in two areas:
Science Engineering & Technology for Broadcast Television, which includes
broadcast, cable and satellite distribution; and Broadband and Personal
Television encompassing interactive television, gaming technology, the Internet,
cell phone, private networks and personal media players.

Previous Ericsson Emmy wins:

  * 2011  - The Emmy Award for Pioneering Development and Deployment of Active
    Format Description Technology and Systems
  * 2008  - The Emmy Award for Pioneering Development and Deployment of MPEG-4
    Advanced Video Coding (AVC) systems for high definition television (HDTV)
  * 2007  - The Emmy Award for Development, productization, and
    commercialization of interactive Video-on-Demand (VOD) two-way
    infrastructure and signaling, leading to large scale VOD implementations

Ericsson is a world-leading provider of communications technology and services.
We are enabling the Networked Society with efficient real-time solutions that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.

Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries.Today
40 percent of the world's mobile traffic goes through Ericsson networks and we
support customers' networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.


Ericsson Corporate Communications
Phone: +46 10 719 69 92

Ericsson Investor Relations
Phone: +46 10 719 00 00

Fourth Emmy for Ericsson in TV advertising:


Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs