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New Flagship Olympus OM-D E-M1® Camera Is The Pinnacle Of Olympus Innovation

CENTER VALLEY, Pa., Sept. 10, 2013 /PRNewswire/ -- In response to the demand for a compact system camera as powerful as a professional DSLR, Olympus introduces the OM-D E-M1 ® , its new premium flagship camera and worthy Micro Four Thirds successor to the Olympus E-5 DSLR. The E-M1 has a revolutionary design for advanced photographers looking for a high-performance tool in a compact system camera package. The powerful E-M1 is packed with incredible speed and image quality that rivals full-frame DSLRs, in a portable yet lightweight body designed to go anywhere.

(Photo: http://photos.prnewswire.com/prnh/20130910/NE75137)

The Olympus OM-D E-M1 now works seamlessly with all ZUIKO Digital lenses, in addition to working with M.ZUIKO Digital lenses, so photographers can enjoy optimum performance of the entire Olympus lens lineup. This is possible due to advanced DUAL FAST AF system that combines both Contrast AF and On-Chip Phase Detection AF. DSLR users familiar with an optical viewfinder will marvel at its electronic viewfinder (EVF) that is as large as a full-frame DSLR viewfinder and has added creative control. Its ergonomic body provides easy access to all manual controls and is ready for action in the most difficult shooting conditions.

Olympus also announces today the development of two new high-performance lenses, establishing the M.ZUIKO PRO lens category. The ZUIKO Digital ED 12–40mm f2.8 PRO lens (24–80mm, 35mm equivalent) and the ZUIKO Digital ED 40–150mm f2.8 PRO (80–300mm, 35mm equivalent) will expand the imaging options for professionals and serious photo enthusiasts alike.

DSLR Image QualityWith the OM-D E-M1, experience the highest image quality of any Olympus camera through the combination of a new 16.3 megapixel Live MOS sensor, a new TruePic VII image processor, and its best-in-class M.ZUIKO lenses. The TruePic VII image processor reduces noise and color fading at high ISOs for improved image reproduction. New Fine Detail Processing II technology configures the appropriate sharpness processing for each individual lens for natural, high-quality resolution, as well as reducing compression artifacts when recording movies.

Fast and Accurate AF for Complete Four Thirds and Micro Four Thirds Lens CompatibilityThe newly developed DUAL FAST AF selects the ideal method, depending on lens type and settings: either 37-point On-Chip Phase Detection AF or 81-point Contrast Detection AF to maximize the performance of both ZUIKO and M.ZUIKO lenses. Both systems work together to significantly improve continuous autofocus tracking performance when a Micro Four Thirds lens is attached and C-AF is selected. Users can select Group Target AF for a variety of situations, Small Target AF for pinpoint shooting, or Super Spot AF for capturing even smaller subjects and specifying a small area focus location during macro shooting.

The TruePic VII engine supports 10 frames-per-second shooting with a 41-picture RAW buffer in single autofocus (S-AF) mode and 6.5 frames-per-second shooting with a 50-picture RAW buffer in continuous autofocus (C-AF) mode.

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