This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Coming to Terms With a Lame, Less-Exciting Apple

NEW YORK ( TheStreet) -- Unless Apple (AAPL - Get Report) does something completely unexpected at Tuesday's iPhone event, it will be too easy to respond with disappointment.

I don't want to do that.

In real life, I just want the ones I love to be happy, free, confused and lonely in the best way. For example, I don't live vicariously through or place unreasonable demands on my daughter.

But that's not how I have treated my armchair relationship with Apple. I'm an Apple fan, completely converted from Microsoft's (MSFT - Get Report) inferior OS, Sony's (SNE - Get Report) Vaio, which can never be as good as a Macbook because, for starters, it runs Windows, and a once-cool Blackberry (BBRY - Get Report).

My household keeps three of the latest, greatest iPhone 5 models, two iPads, an iPad mini and too many iPods to count. To say I'm a devotee is an understatement.

But, for better or worse, I have this Steve Jobs-driven conception of what Apple should be. And if Tim Cook doesn't deliver on these (likely unrealistic) expectations, I'll be let down to the point where anger, a sense of loss and dysthymia concurrently set in.

Feel free to say I told you so, but, yes, I need to get over this affliction. Because that's what it is. It borders on mental illness. Doesn't mean it's not real. Doesn't mean it's not relevant. Doesn't even mean it's not right. Doesn't mean we should stop considering every possible angle -- good, bad or otherwise -- about Apple. It just means we -- people like me! -- have to come to terms with the reality that we might be dealing with a relatively lame, less-exciting Apple than we've become accustomed to ... NO ... than we've been spoiled by these last few years.

In everybody's life there's a point of no return. And in a very few cases, a point where you can't go forward anymore. And when we reach that point, all we can do is quietly accept the fact. That's how we survive.
-- Haruki Murakami, Kafka on the Shore

If Apple does what we expect, something close to what we expect or something completely unexpected that we don't like much, we -- disgruntled Apple diehards -- just have to hold on to what might be the only and certainly most optimistic reality we have left:

Even if Apple, compared to Apple, is lame and less-exciting, it's better than every single one of its so-called competitors.

When I take a quiet moment and admire my iPhone 5 in my hand, gently swipe to unlock my iPad and/or see how perfectly each syncs up with my Macbook Pro, I come to understand how crazy it is to be so personally critical of Apple.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $112.57 -0.64%
BBRY $7.28 -1.20%
MSFT $43.35 -1.30%
SNE $25.80 -0.27%
FB $90.17 -0.92%

Markets

Chart of I:DJI
DOW 16,478.25 -164.76 -0.99%
S&P 500 1,976.96 -11.91 -0.60%
NASDAQ 4,808.28 -20.0450 -0.42%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs