I don't want to do that.
In real life, I just want the ones I love to be happy, free, confused and lonely in the best way. For example, I don't live vicariously through or place unreasonable demands on my daughter.
But that's not how I have treated my armchair relationship with Apple. I'm an Apple fan, completely converted from Microsoft's (MSFT - Get Report) inferior OS, Sony's (SNE - Get Report) Vaio, which can never be as good as a Macbook because, for starters, it runs Windows, and a once-cool Blackberry (BBRY - Get Report).My household keeps three of the latest, greatest iPhone 5 models, two iPads, an iPad mini and too many iPods to count. To say I'm a devotee is an understatement. But, for better or worse, I have this Steve Jobs-driven conception of what Apple should be. And if Tim Cook doesn't deliver on these (likely unrealistic) expectations, I'll be let down to the point where anger, a sense of loss and dysthymia concurrently set in. Feel free to say I told you so, but, yes, I need to get over this affliction. Because that's what it is. It borders on mental illness. Doesn't mean it's not real. Doesn't mean it's not relevant. Doesn't even mean it's not right. Doesn't mean we should stop considering every possible angle -- good, bad or otherwise -- about Apple. It just means we -- people like me! -- have to come to terms with the reality that we might be dealing with a relatively lame, less-exciting Apple than we've become accustomed to ... NO ... than we've been spoiled by these last few years.
In everybody's life there's a point of no return. And in a very few cases, a point where you can't go forward anymore. And when we reach that point, all we can do is quietly accept the fact. That's how we survive.
-- Haruki Murakami, Kafka on the ShoreIf Apple does what we expect, something close to what we expect or something completely unexpected that we don't like much, we -- disgruntled Apple diehards -- just have to hold on to what might be the only and certainly most optimistic reality we have left: Even if Apple, compared to Apple, is lame and less-exciting, it's better than every single one of its so-called competitors. When I take a quiet moment and admire my iPhone 5 in my hand, gently swipe to unlock my iPad and/or see how perfectly each syncs up with my Macbook Pro, I come to understand how crazy it is to be so personally critical of Apple.