In a unique move for a carmaker, Lexus has opened its first luxury "experience space" -- which is not to be confused with a car showroom. Or a retail store, for that matter.
As Lexus describes it, Intersect by Lexus is a place where people can experience Lexus without getting behind a steering wheel -- places for "interaction among people and between people and cars."That interaction can take place in a variety of ways. The first Intersect by Lexus, which opened Aug. 30 in Tokyo's trendy Aoyama district, includes a cafe and an exhibition space on the first floor. On the second floor is a library lounge where food is served and a shop selling lifestyle items crafted for Lexus.
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