Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced that a campaign it developed in collaboration with its client’s advertising agency, ZenithOptimedia, for Oracle ® was named Best B2B Campaign at the 9 th Annual Singapore Media Awards (SMA) which recognizes outstanding media practices and strategies that contribute to the success and results of advertising campaigns across Asia. In addition to Oracle, this year’s winners and finalists featured a number of other prominent consumer and B-to-B brands such as HP, IBM, Samsung, Coca-Cola, and MasterCard.
“We are excited that the innovation and success achieved in this TechTarget campaign with ZenithOptimedia and Oracle has been recognized internationally and has helped Oracle stand out among so many well-known global brands,” said TechTarget CEO, Greg Strakosch. “This program showcased how innovative B-to-B media is today and it has produced great results,” continued Strakosch.
The Springboarding Oracle into the IT Hardware Space campaign, part of a larger program around Oracle’s 7 main business pillars, ran across Asia Pacific and focused on generating leads and creating top of mind awareness with senior IT decision-makers at enterprise organizations. It combined a custom microsite and resource center with TechTarget DemandEngage™ and BrandEngage™ units running across very highly targeted sites within the TechTarget network, featuring extensive video and innovative social media. Overall engagement rates well exceeded TechTarget benchmarks, with over 90% of the companies who responded downloading two or more of Oracle’s assets.
“We worked successfully with TechTarget to build a fully customized program that helped Oracle make significant progress in the IT hardware space as well as achieve unprecedented demand and brand engagement across our advertising campaigns,” said Helen Lee, Regional Account Director, ZenithOptimedia – Singapore. “We are very proud to win this prestigious award and this recognition signifies TechTarget’s ability to build and scale effective integrated B-to-B campaigns across global markets,” continued Lee.
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