PHOENIX, Sept. 9, 2013 /PRNewswire/ -- Cole Real Estate Investments, Inc. (NYSE: COLE), a market-leading net lease REIT, announced today that it made this year's InformationWeek 500 — a list of the top technology innovators in the United States. Cole was recognized for the development and implementation of a strategic sales call management system. This initiative was implemented on behalf of Cole Capital ™, the private capital management business for Cole Real Estate Investments.
The InformationWeek recognition is for the Cole Sales Cockpit, an internal, client-focused productivity platform that significantly improves workflow by making CRM data easily accessible — as well as actionable — for the Cole Capital Internal Sales team. This initiative showcased Cole's team-centric and collaborative approach, identifying the Sales team's needs to enhance productivity and effectiveness, as well as IT's effective implementation.
"Cole has always been committed to utilizing innovative financial services tools, sales support and technology to help us stay ahead of our competition, so we are honored to have been named to the InformationWeek 500 list," said Chong Huan, executive vice president and chief technology officer for Cole. "The Cole Sales Cockpit is both a sales and technology solution. Based on the business needs of our Sales team and the vision of Colin Cosgrove, our head of internal sales, this new platform enabled Cole Capital to refine the distribution and accessibility of updated market intelligence and sales history information, which has substantially helped boost productivity — and results — for our internal sales force. Our technology team was able to bring this concept into reality, and the recognition from InformationWeek validates the success of our business-centric approach."About Cole Capital's Sales Cockpit:Developed collaboratively with leaders of the sales team based on their defined needs, the Cole Sales Cockpit provides a competitive advantage that has made it easier to do business with financial advisors. "Our vision behind the Cole Sales Cockpit solution was to eliminate guesswork from the sales process, and the results have been exceptional across our organization," said Colin Cosgrove, senior vice president and head of internal sales. "Some of the most compelling achievements included a 46% initial increase in call volume, and increased job satisfaction among sales professionals. Meanwhile, sales managers are able to focus on strategy and campaign development instead of list generation, enhancing the overall effectiveness of our sales efforts." Through the system, Cole's sales representatives are always armed with the most up-to-date information and intelligence at their fingertips. They now have instant access to critical information, delivered in real time and accessible from anywhere through the cloud. These enhancements have resulted in an 18% improvement in closed sales transactions since the firm began using the system. In addition, streamlining the sales process is saving thousands of man-hours annually.