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Sept. 9, 2013 /PRNewswire/ -- People's United Bank, a subsidiary of People's United Financial, Inc. (Nasdaq: PBCT), announced today the launch of a new television advertising campaign that builds on People's United
What know-how can do SM branding introduced in
The new campaign --
Opening Doors for Our Customers -- focuses on how People's United Bank employees demonstrate their know-how, whether working with a personal banking, wealth management, or commercial customer. The two 30-second spots illustrate how the bank helps customers accomplish everything from buying a home to planning for a secure retirement and, for business customers both large and small, achieving their goals. The two spots feature bank employees – illustrating the energy and smart thinking offered to their customers – walking seamlessly through various home and business scenarios, each starting and ending in a People's United Bank branch.
"The commercials are based on research conducted with customers, employees and other stakeholders demonstrating that empathy and expertise are characteristic of our relationships with our customers," said
Jack Barnes, President and Chief Executive Officer of People's United. "Our new campaign exemplifies both those characteristics and our spirit of 'know-how' coupled with a 'can-do' approach when servicing our customers."
The commercials begin airing broadly in key markets, including New England,
New York and
September 9. Additionally, 16 customized, 15-second "Know-how Moments" are running through December during Boston Bruins and Red Sox games on NESN for a total of 650 airings. Complementary print, digital and "out of home" (OOH) advertisements are also running across the bank's footprint in
New York and New England. People's United worked with the VIA agency of
Portland, ME to capture customers' experiences in the commercials.
People's United Bank is a subsidiary of People's United Financial, Inc., a diversified financial services company with
$31 billion in assets. People's United Bank, founded in 1842, is a premier, community-based, regional bank in the Northeast offering commercial and retail banking, as well as wealth management services through a network of 418 retail locations in
New Hampshire and
Maine. Through its subsidiaries, People's United Financial provides equipment financing, brokerage and insurance services.
People's United Bank. What know-how can do.SM
SOURCE People's United Bank