(NASDAQ: ADSK) customers will now be able to pay as they go for all of the company’s latest
Design and Creation Suites
Autodesk 3ds Max
, and the new
Autodesk Maya LT
For the first time, customers can purchase access to a range of Autodesk desktop software on a monthly, quarterly or annual basis, in addition to traditional licenses, broadly expanding choices in how to access and pay for Autodesk software. It’s never been more cost effective for designers, engineers and visual effects artists to get started with Autodesk software with virtually no up-front capital costs, and to quickly ramp up projects using industry-leading Autodesk software.
Customers who choose to purchase monthly, quarterly or annual rental plans will receive similar benefits to
customers including staying current with the latest product updates, access to select
cloud services and basic support.
“Our customers wanted more choices and flexibility in how they access our portfolio of design, engineering and entertainment creation tools. We expect rental plans to be attractive across all the industries we serve, especially for freelancers, startups or businesses that are project-based in nature,” said Andrew Anagnost, senior vice president of Industry Strategy and Marketing at Autodesk. “This model allows customers to compete with the highest quality, industry leading software, while using only what they need when they need it.”
Evolving Customer Choices in the Subscription Economy
People are increasingly seeking out experiences with less financial or time investment, and consuming products and services through renting, sharing and purchasing subscriptions. Lisa Gansky, author of
The Mesh: Why the Future of Business Is Sharing
wrote, “We’re in a moment in which access to goods, services, and talent is going to triumph over the ownership of them.”
“It's no secret; it has been a challenging time to be in the visual effects business,” said CEO and executive producer Will Cohen from UK-based VFX start-up Milk. “Everyone needs to rethink the business model, and Autodesk launching rental plans will really help change the industry. Having scalability -- the flexibility to easily ramp up or back depending on the project -- means we can better compete in the modern visual effects industry.”