After a successful introduction of NCR SelfServ™ Checkout in the Vladimir and Korolev markets last year, Globus is making self-checkout available in more cities in Russia, enhancing shopper experiences and streamlining business operations. The hypermarket chain plans installations in its new markets in Krasnogorsk and Tver as well as in the chain's existing store in Klimovsk.
Globus customers have quickly embraced self-checkout. For instance, in Globus’ Vladimir store, about 15,000 customers a week are using self-checkout technology. Shoppers are migrating to self-checkout because it helps save time by scanning, bagging and paying for goods themselves. The user-friendly interface guides shoppers through each step of the self-checkout process by visual and verbal prompts.
For Globus, self-checkout reduces queues in the checkout area, allowing the store to serve additional customers more quickly. Since one attendant looks after three to six self-checkout stations, it also allows Globus to redeploy employees for more value-added tasks such as helping customers find merchandise in the aisles, offering product advice and making sure shelves are stocked properly. The addition of the compact self-checkouts more than doubles the number of tills within the same footprint as traditional checkouts without any need to reduce the space allocated to merchandise.
As an added advantage, manual cash counting is no longer necessary since the checkout units count money automatically, accelerating the entire cash handling process."Self-checkout makes shopping easier and more convenient for our customers, which they really like. It has resulted in increasing our customer base and decreasing queues," said Nikolay Baranov, store manager of Globus in Vladimir. "By enabling a time-saving self service solution, we are not only increasing our efficiency but also adding value to the customer in the process." According to a new study published by strategic research and consulting firm RBR, NCR is the leader in retail self-checkout shipments with a total of 70 percent share, which is an increase of six percent in 2012. "Self-checkout technology helps retailers boost customer service levels, and also operate more cost- and time-effectively. Staff at the self-checkout no longer have to do the typical tasks of a manned till, such as taking goods, scanning them and typing in the prices, but can concentrate on more value-added, customer focused activities," said Arif Kasumov, NCR SelfServ Retail Solution Specialist for Russia.
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