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TheStreet Open House

Cricket Celebrates Hispanic Heritage Month With Free Calls To Mexico And Names MiCricket Latino Muve First Challenge Winner

SAN DIEGO, Sept. 9, 2013 /PRNewswire/ -- To kick of Hispanic Heritage Month and mark Mexican Independence Day, Cricket will offer free calls to Mexico for one day from select Cricket Wireless stores nationwide. On Monday, September 16, from Cricket stores across the nation, anyone can call friends and family in Mexico. Visitors need to simply visit a Cricket store near them 1 during regular business hours and ask a representative how to make the free call.

(Photo: http://photos.prnewswire.com/prnh/20130909/LA75269)

(Logo:  http://photos.prnewswire.com/prnh/20111103/LA98784LOGO-c)

According to the 2012 US Census, nearly 17 percent of the population consider themselves Hispanic or Latino. A large portion of Cricket's customers are of Hispanic or Latino descent, as well, and the company celebrates this important group. According to Dave Wasby, vice president voice and data services for Cricket, "Cricket customers are as diverse as the U.S. population, and we want to give back to our Hispanic and Latino customers and their family and friends."

In addition to the free calls to Mexico, Cricket and Muve Music will celebrate Latin music for the month of September with new songs from the MiCricket Latino Muve First Challenge Winner PeeWee. Muve Music fans voted all summer long and named PeeWee the winner. A former member of the Kumbia Kings, his solo career is skyrocketing with the hit single, "Duele Decirte Adios."

As part of its Hispanic Heritage Month music activities, Cricket will also host on Wednesday, September 18, a MORE Muve Music chat with recording artist El Dasa. Fans can follow the #cricketchats and #charlacricket hashtags on Twitter for an inside look at his music, the writing process and what inspires the artist.

Exclusive to Cricket, Muve Music listeners can download and enjoy the latest music from PeeWee and El Dasa today, as well as through September and October.

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