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Assurex Health Appoints Veteran P&G Consumer Products Executive Virginia Coleman Drosos President To Lead Personalized Medicine Growth

MASON, Ohio, Sept. 9, 2013 /PRNewswire/ -- Assurex Health, a personalized medicine company specializing in pharmacogenomics for neuropsychiatric and other disorders, today announced that Procter & Gamble veteran Virginia "Gina" Coleman Drosos has joined its leadership team in the role of President.

(Photo: http://photos.prnewswire.com/prnh/20130909/CL75940)(Logo: http://photos.prnewswire.com/prnh/20130910/CL75944LOGO)  

Drosos joins Assurex Health with more than 25 years of global business leadership, innovation, operations and consumer marketing expertise. During her 25 year career at The Procter & Gamble Company (PG), Gina held positions of increasing responsibility in the United States and internationally delivering strong proven results.  She most recently served P&G as Group President for Global Beauty Care, a $6 billion global business unit with over 6,000 employees in 120 countries. 

"Gina brings extensive leadership and strong results on global consumer-driven businesses," said James S. Burns, CEO of Assurex Health.  "I'm particularly excited about Gina joining the team because health care is rapidly moving into an era of patient-empowerment, leading a shift to consumer-enabled personalized medicine.  In bringing neuropsychiatric pharmacogenomics to a market of 40+ million patients in the U.S. alone, Assurex will benefit from Gina's experience in creating awareness and cultivating a huge base of patients/consumers/caregivers, 80% of whom are women as the primary medical decision maker."

Assurex Health's pharmacogenomic technology is a breakthrough in personalized medicine.  Based on each patient's personal genetic profile, GeneSight tests help clinicians determine the right treatment medications for patients with depression, ADHD, chronic pain and other neuropsychiatric disorders. "Eliminating today's typical trial and error process for selecting medications can help people reclaim their lives and reduces healthcare costs," said Drosos.  "I look forward to applying my experience leading in the consumer space to help make personalized medicine a standard of care in the industry.  With exciting new innovations in the pipeline and our technology-information-consumer platform, I'm confident Assurex will help more physicians and practitioners determine the best treatment options and lead the movement toward consumer-enabled personalized medicine."

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