PHILADELPHIA, September 9, 2013 /PRNewswire/ --
Medical education and reference content to be enhanced by new, intuitive digital platform
Elsevier, a world-leading provider of scientific, technical and medical information products and services, has selected Inkling, the creator of engaging, intuitive digital books for some of the world's most respected publishers, to power the next generation of its popular Expert Consult and Student Consult medical reference and medical learning platforms.
All of Elsevier's leading medical reference and learning content will be available through Inkling's standard-setting reading and search experience. Both existing and new users will enjoy easy search, consistent structure, rich media, social and community features, and seamless electronic access from any device."This is a big step forward in the transition from print to digital publishing," said Matt MacInnis, Founder and CEO of Inkling. "We're migrating this valuable knowledge to a more flexible, more searchable format and, in doing so, making it possible to build whole new ways for people to find knowledge. Clearly, this is what tech-savvy physicians and medical students demand." As part of this agreement, Elsevier will bring more than 650 leading medical titles to Inkling and will use Inkling Habitat, the industry-leading cloud publishing platform, to build and manage this content so that it's consistently structured, searchable, and easily updated. Expert Consult and Student Consult users will enjoy the Inkling features medical professionals and students around the globe have come to expect - truly interactive content that brings new meaning to illustrations, and allows readers' annotations to travel across their devices and be shared with others. Current Expert Consult and Student Consult users will be automatically upgraded to the new experience. New and returning customers can buy access to specific topics, individual chapters, and complete content sets directly on ExpertConsult.com and StudentConsult.com. In addition, customers who choose to buy physical books will also be granted access to the digital experience. No matter how customers choose to buy and use their medical content, the improved Expert Consult and Student Consult experience will enhance the way they find and learn from medical knowledge.
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