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Adobe Photoshop CC (Photo: Business Wire)

Adobe (Nasdaq:ADBE) today announced Adobe Generator, technology that fundamentally changes the way people work with Photoshop for web and screen design. Generator is a platform that brings Photoshop to the heart of the design process, enabling greater interoperability between Adobe® Photoshop® CC, Adobe Creative Cloud™ and third party applications. Also new -- and available today for Creative Cloud members -- is a Photoshop CC feature built using Generator technology, which streamlines web and screen design by delivering image assets in real-time to save users the tasks of extracting, cropping, sizing and exporting. Additionally, new connectivity between Adobe® Edge Reflow® CC and Photoshop gives users the ability to take Photoshop assets directly into Edge Reflow with just one click. Edge Reflow is a design tool focused on creating responsive web designs.
Adobe Photoshop CC (Photo: Business Wire)

Adobe Photoshop CC (Photo: Business Wire)

“Today we’re excited to usher in a new era of Photoshop productivity for anyone designing for the Web or mobile apps,” said Winston Hendrickson, vice president of products, Creative Media Solutions, Adobe. “Now with Generator, customers can skip the hassles of slicing and exporting from Photoshop and speed up day-to-day web and mobile app production through an intelligent and customizable workflow.”

The first Adobe Generator features for Photoshop CC and Edge Reflow include:
  • Real-time image asset generation gives Photoshop CC users the power to eliminate time-consuming production steps while ensuring their designs are properly implemented both on the desktop and mobile screens
  • Tagged layers and groups in Photoshop CC are automatically saved and updated in real-time as individual files, in the format selected
  • Layers can now be exported as JPEG, GIF, or PNG with a variety of options, including scaling for Retina displays and varying levels of compression
  • In one click, Edge Reflow CC can import Photoshop CC assets, including images and text directly into Edge Reflow, allowing designers to immediately begin their responsive design process and reduce manual production steps

The Adobe Generator technology platform has an easy-to-use JavaScript API, paving the way for third-party apps and services developers to create similar tools that integrate with Photoshop CC. To accelerate the creation of more third-party apps, Adobe has released Generator and the real-time image asset generation feature as open source projects. More information is available at

"As we expand our business from .com websites out to multiple mobile platforms, it is essential for us to have the ability to use the integrated tools and services in Creative Cloud to tighten our design workflow," said Stephen Gates, vice president, Global Brand Design, Starwood Hotels & Resorts. “With more than 1,100 luxury hotels, it can be time consuming doing multi-screen design with adjustments to assets for each screen. Now, with Generator and the real-time image assets creation feature in Photoshop CC, our design team can be more nimble, ideate, and deliver faster.”

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