Bruno Mars joins an esteemed list of recent halftime acts that includes Beyonce, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
PepsiCo continues to leverage its diverse multi-brand portfolio – including Pepsi, Frito-Lay, Gatorade, Quaker and Tropicana - with the NFL to connect with fans and enhance their NFL experience. Pepsi returned last year as the title sponsor of the Super Bowl Halftime Show bringing the brand's Live for Now mind-set and one-of-a-kind consumer engagement platforms to provide fans a halftime experience worthy of pop-culture's biggest stage. This year, Pepsi continues its steadfast focus on the fan with its season-long "Are You Fan Enough?" campaign, which will culminate at halftime.
The PEPSI SUPER BOWL XLVIII HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER and directed by HAMISH HAMILTON .
View the Bruno Mars Pepsi Super Bowl XLVIII Halftime Show Announcement here: www.nfl.com/pepsisbhalftimeSOURCE NFL