Believing that the foundation of graphic communications is rooted in the ability to dramatically capture and convey creative ideas, Canon U.S.A., Inc., a leader in digital imaging solutions, comes to PRINT 13 (booth #502 at McCormick Place in Chicago, September 8-12) to demonstrate solutions that enable customers to engage their target audiences in creative ways.
With the theme of “Enabling Creativity,” the Canon booth will feature the look and feel of a museum gallery to reflect the creative possibilities that are enabled with Canon solutions. At the center of the booth is the Solutions Gallery where attendees can see demonstrations on a range of Canon and partner solutions to help enable new business opportunities and streamline workflows in the areas of collateral creation, book publishing, commercial photo, proofing, direct mail, display graphics and transactional printing. Visitors will also have an opportunity to talk with and get advice from G7 ® Experts (trained and certified professionals in the field of color management, process and quality control for proofing and printing equipment), workflow consultants and business development leaders regarding their specific business needs and opportunities.
An Application Showcase will highlight examples from Canon customers that push the boundaries of print and feature an eclectic portfolio of output, many of which have the elegance of meticulously crafted artwork. The Applications Showcase will also serve to demonstrate the capabilities of the Canon solutions that were used in the creation of the customer applications, with accompanying case studies being made available to visitors.
Another feature experience in the Canon booth will be the Publishing Studio, which aims to couple an attendee’s needs with the appropriate Canon solution. After a brief, three-question survey that reveals the attendee’s unique business profile, his or her photograph will be taken and rendered within a magazine-type takeaway – the content of which will directly correlate with their profile and the Canon solution that addresses their specific business needs.
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